65-90% of the buying process happens before you even know a prospect exists.


This means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

If you join us at this webinar, you’ll learn:

  • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it
  • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey
  • Ways to approach your own unique buyer’s journey and questions to answer before production
  • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production


Joe Gelata Joe Gelata

Joe Gelata

Head of Global Demand Generation & Revenue Operations

Linda West Linda West

Linda West

Senior Director of Marketing Services & Operations