Overview

In the last decade, marketing has transformed. Pushing past direct mail and cash-guzzling billboards, video is climbing to the forefront of marketers' preferred tactics. Yes, even B2B marketers. In this report, Demand Metric examines the growth of video, why it's a valuable investment, what's involved in building a video marketing strategy, and what tech solutions to consider.

This must-read report covers:

  • Definition & Benefits of Video Marketing
  • Video Marketing Deployment Lifecycle
  • Vendor Selection Criteria & Solutions Landscape
  • Video Marketing Maturity Model
  • Action Plan & Toolkit