In the last decade, marketing has transformed. Pushing past direct mail and cash-guzzling billboards, video is climbing to the forefront of marketers' preferred tactics. Yes, even B2B marketers. In this report, Demand Metric examines the growth of video, why it's a valuable investment, what's involved in building a video marketing strategy, and what tech solutions to consider.
This must-read report covers:
- Definition & Benefits of Video Marketing
- Video Marketing Deployment Lifecycle
- Vendor Selection Criteria & Solutions Landscape
- Video Marketing Maturity Model
- Action Plan & Toolkit