Why marketers struggle with measurement


If marketers got grades, 58 percent would be due for a sit down with their guidance counselor—That’s how many say they “need improvement” in measuring ROI.

And, things have worsened—fewer are excellent, more are inadequate.

What gives? According to Demand Gen Report, today’s marketers are data rich but insight poor. They’re more aware that they need to be attributing revenue, velocity, and deal size, but for a variety of reasons, just aren’t pulling it off.

Download the report to learn:

  • Why only 7 percent of marketers excel at measurement
  • The top metrics on marketers’ wish lists
  • How marketers balance ABM and inbound