Let Vidyard and Curata show you how you can prove the impact of your content marketing investment on revenue and pipeline.

Overview

85% of B2B marketers struggle to connect content activity with business value, causing customer loyalty to suffer. Take the guessing out and put the science in by uniting the efforts of content marketing and marketing operations teams.

You’ll learn:

  • The most important content marketing and video metrics to track at each stage of the pipeline
  • Why video should play a significant role in your content marketing strategy
  • How to use these metrics to create a robust content strategy

Speakers

Michael Gerard Michael Gerard

Michael Gerard

CMO
Curata

Joe Gelata Joe Gelata

Joe Gelata

Head of Global Demand Generation & Revenue Operations
Vidyard