How top European demand creators spend shrinking budgets
Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.
While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways.
Download the report to learn:
- Which assets high-performers spent more on
- Which delivery mechanisms worked best for high-performers
- Why interactive content (like video!) was 2017’s big winner