How top European demand creators spend shrinking budgets


Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways.

Download the report to learn:

  • Which assets high-performers spent more on
  • Which delivery mechanisms worked best for high-performers
  • Why interactive content (like video!) was 2017’s big winner