To personalize or not to personalize?


B2B marketers have a secret. They know that despite all the cries for “right customer, right message, right time,” one thing still holds true: Personalization isn’t free.

It can take work to segment audiences, write copy, and audit the data. It takes money to acquire the right technology and train your team.

Yet when personalization is performed correctly, the results can be spectacular. Creating one-to-one interactions with prospects (especially with video) boosts open rates, conversions, pipeline, and sales.

So how do you know when personalize? SiriusDecisions created a guide. Download it to learn:

  • How to get organized for personalization
  • How to quickly test the tradeoffs
  • Tips for measuring cost and quality