Overview

Are you a small business? That probably means you’re really busy and wear a lot of hats. You should be using video to do some of the work for you. Since today’s buyers go through most of the buyer’s journey without ever reaching out to you, video can help engage and convert them at each stage.

Get the guide to find out how and why you should be using video at each stage of the buyer's journey, including:

  • Why top-of-funnel "explainer-style" videos aren't enough

  • The types of videos that work well at each stage of the buyer's journey

  • How many videos you should offer at each stage