Overview

Small business? Don’t worry, you don’t need a ton of resources or fancy budget to have a huge impact. All it takes is video and a marketing automation platform to start seeing some incredible results! If you give your audience what they really want—video—then you’ll get what you need, too, like better leads and more customers. Talk about a win-win!

Get the guide to find out what you need to know about using video in your marketing automation platform, including:

  • Why your audience craves video

  • What "video engagement data" really means

  • How to determine if—and how much—someone is interested in you

  • How you can warm up even viewers who aren't fully interested yet

  • And more!