Overview

Video continues to have significant impacts on marketers’ bottom lines, but 1 in every 4 marketers still don’t know the ROI of their video content. What gives? In Demand Metric’s recent research, they dug deep to find out the current state of video marketing and where the greatest opportunities lie.

In this report, you’ll learn:

  • The correlation between metrics tracked and video success
  • Which types of videos are delivering results
  • Effective production frequency and use of video agencies
  • How sales teams are using video
  • And more!