Overview

Are you a Post-and-Pray Pete or a Strategic Sue? Watch the not-so-fictional story to see what your video marketing might be missing.

Meet the real Strategic Sue and see how Taulia uses video to:

  • Create a branded video channel on their own website

  • Identify early viewer drop-off points to improve video content

  • Implement a lead scoring model based on video consumption data in Marketo

  • Influence over $125M in marketing pipeline