Overview

40% of B2B marketers are unsure of how their nurture campaigns are performing ... and most aren't even measuring the right metrics. Success isn't just about content consumption, it's about propensity to buy. Join industry experts to learn how to really measure lead nurturing success.

Download the report and learn how to:

  • Tie movement through the funnel back to content
  • Boost nurture success with targeted persona tracks
  • Enhance measurement with qualitative metrics
  • Use personalized content to fuel nurture campaigns