Speakers from Oracle Marketing Cloud, Deltek, and Vidyard share their experiences of how to raise conversion rates with video marketing.


Video marketing is the perfect way to engage your audiences. It can be used for so much more than brand awareness. Take strategic advantage of analytics to engage prospects and customers all the way through the funnel.

You’ll learn about:

  • The goals, strategies, and results (both successes and failures!) of some real video marketing campaigns
  • How video engagement data can be used to increase campaign performance and attribution
  • The benefits of integrating video analytics directly into a marketing automation platform


Amanda Batista Amanda Batista

Amanda Batista

Senior Manager of Demand Generation
Oracle Marketing Cloud

Kristin Connell Kristin Connell

Kristin Connell

Director of Digital Marketing

Joe Gelata Joe Gelata

Joe Gelata

Head of Global Demand Generation & Revenue Operations