Getting more strategic with your video marketing will help you not only engage viewers, but turn them into customers.

Overview

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

You'll learn:

  • Why video should be an integrated part of content marketing and email marketing programs
  • How to integrate individual viewing activity into marketing automation to enhance lead scoring and qualification
  • How to use video strategically to generate more MQLs and convert prospects better and faster

Speakers

John Follett John Follett

John Follett

CMO
Demand Metric

Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing
Vidyard