Learn the latest trends in B2B video marketing and why identifying and tracking viewers is critical for modern digital marketing programs.


Creative storytelling and video marketing are surefire ways to boost engagement in your content. But how do you make the most of video throughout the funnel? How can you use video to increase conversion rates, generate more qualified leads, and close more deals, faster?

In this webinar, you'll learn:

  • Why video is emerging as a critical weapon for B2B marketers
  • How to leverage video as a demand generation and lead qualification tool
  • Why tracking video viewing activities within marketing automation and CRM lead records is more important than ever
  • How video analytics and attribution data can help you make smarter decisions and maximize your ROI on content


Michael Ballard Michael Ballard

Michael Ballard

Senior Manager of Digital Marketing

Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing