You work SO HARD on your big campaign, only to have your prospects completely ignore you as if it’s just another email cluttering up their inbox.


How can this be? How can you make your campaigns truly irresistible?

Many B2B marketing leaders are using creative video content to level-up their marketing campaigns and drive new points of engagement in outbound marketing and sales programs. From one-to-one video messages to hyper-personalized videos at scale, video presents a new opportunity to connect with buyers in more engaging ways no matter what your budget may be.

Tyler Lessard, VP of Marketing at Vidyard, shares real-world examples of how you can use video content to take your marketing campaigns from interruptive to irresistible.

You’ll walk away with:

  • New creative ways to leverage video to make your marketing campaigns stand out;
  • Examples of how to integrate video in outbound emails to boost your click-through rates;
  • Different ways to use video to support your campaigns or as the hero content; and
  • Tips on where you should focus your energy to get the biggest bang for your buck.


Tyler Lessard Tyler Lessard

Tyler Lessard

VP, Marketing