Overview

You wouldn’t go for a run without the details of a weather alert, so why are you scoring leads without video? Read this guide to learn how to use video data and marketing automation to better engage, qualify, and convert buyers.

What you’ll learn:

  • Why video is an important component of your marketing programs
  • How to use video strategically for lead generation
  • Why video and your marketing automation platform are a powerful combination
  • How to score leads using video data
  • Which video marketing metrics are the best measurement of success