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Vidyard and MarketingProfs Present:

How Social Media Can

Amplify Your Video Marketing

It's time to fuel your social feeds with video.

Based on the numbers, your competitors are already using social channels to boost the reach of their video marketing, so it's about time you did the same.

THE DATA

WITH OVER

,
,
,

UNIQUE VISITORS PER MONTH

YouTube is the second largest search engine... in the world

Millennials and today’s independent buyer turn to YouTube to get quick answers, and you can easily become their go-to expert with incredible ‘how-to’ video content.

- YouTube

YouTube is Addictive!

Every auto-shared tweet from YouTube results in 6 new YouTube browsing sessions

- ReelSEO

Videos Get Shared

68%

of viewers share a video they've watched (on average).

55%

of consumers share their purchases socially on

and other social networks.

- MistMediaGroup

Your Facebook Friends "" Play Buttons

Years of YouTube video are watched every day on Facebook

- JeffBullas.com

Pieces of content are shared on Facebook every 24 hours

- Entrepreneur Magazine

And, no surprise...

Video is the most shared
content type on Facebook

- Zuumsocial.com

Those sharing video from brand sites choose to share via:

46%

of the time

40%

of the time

14%

of the time

- Invodo

GET YOUR UPDATES NOTICED

Adding a video to your company update on LinkedIn can result in a 75% higher chance of that update being shared.

- Smashing Pixels

Twitter Takes Video to a New Level

700+

YouTube videos are shared on Twitter each minute

- JeffBullas.com

1 in 5

Twitter users discover new videos each day from tweeted links

- Hubspot

2/3

Twitter users feel it's worth watching video tweeted by brands

- Hubspot

Make Sure Your Social Video is Mobile!

40%

Mobile makes up almost 40% of YouTube's global watch time.

- YouTube

3x

Mobile and tablet shoppers are 3 times more likely to view a video as desktop users.

- NPD

36%

Mobile video ads that include social media buttons drive 36% higher engagement.

- Rhythm NewMedia

92%

of mobile video viewers share videos with others.

- Invodo

Want to make your video marketing more strategic?

Join the cool club (err – mailing list) and receive the bi-weekly Vidyard newsletter. It's packed with the inspiration and resources you need.

Send me the newsletter!

Learn about video, content & how to make it all work

...at the MarketingProfs B2B Marketing Forum, Boston, October 8th-10th.

Check it out!

Made by @Vidyard with love in Kitchener, Ontario, Canada!