Just like they teach you in school, including a captivating hook can reel in your audience. This concept also applies to the world of video prospecting.
Derek Hayden from Shelbyville Insurance Services knows exactly how to reel in prospects with this epic Kiss band intro clip. Not only does his prospecting video message start off in a fun and captivating way, but it also shows to the prospect that he took the time to research their favorite band beforehand. Talk about standing out and getting personal with video.