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How to Record a Product Demo Video That Helps You Stand Out

When it comes to product demo videos, it’s definitely better to take a “show, don’t tell” approach. Video is an amazing way to bring your product or service demo to life by literally showing off what it is your product does and how it can help your prospect or customer.

Matt Hall from packaging solutions company Woodway UK uses a clever unboxing video to show prospects how he can help address issues with their packaging. By showing the full extent of the problem and highlighting the solution he can provide, Matt created a video that really grabs attention.

Why This Type of Video Works for Recording Product Demo Videos

This is a fantastic example of showing rather than telling. Matt uses his prospect’s product to do an unboxing video that allows him to show exactly what the problem is and, with some clever visual storytelling, demonstrate exactly how he can help.

What’s really important here is the second part of the video. It would have been easy for Matt to simply do the unboxing, take out all the packing paper, tell his prospect that it’s too much or that he can offer a better solution, and call it a day.

Instead, Matt takes the “show” approach one step further. By laying out all the packaging paper (all seven meters of it) and visually comparing it to his solution, he provides an opportunity for the viewer to get an immediate sense of just how powerful his services can be in helping his prospect create a truly remarkable packaging and unboxing experience.

When it comes to creating your own product demo video, there are a few key things to keep in mind.

What is a Product Demo?

Simply put, a product demo is a way to present or showcase the value, features, and benefits of your product to a prospective customer. Rather than simply telling them how great your product is, you actually show them.

The late Billy Mays was the master of the product demo. The ultimate “pitchman,” his infomercials are the stuff of sales legend. His approach to selling and demoing products was simple: “It’s important for me to sell a product that works.”

Why You Need Product Demos in Your Sales Strategy

A demo is the best opportunity to show your prospect how your product works—and, more importantly, how your product works for them.

As Geoffrey James of Inc.com says, “There is almost nothing more powerful than a great product demonstration. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).”

Recording a product demo video for a prospective customer can help to deliver value before you ever meet. It’s an amazing way to grab a prospect’s attention, book more meetings, and close more deals.

How to Make a Product Demo Video of Your Own

Not every industry or business has a product that is simple to demo, but that’s where a little creativity can go a long way.

In Matt’s video, he uses a clever side-by-side comparison to show the difference his product can make. It’s simple, yet highly effective. Sure, he could have walked his prospect through a tour of the packaging facility, highlighted the crush-proof strength of their packaging boxes, or shown the superiority of Woodway’s protective packaging options, but who wants to watch a generic demo like that?

Instead, Matt focused on a specific problem and showed off the solution he could provide. That’s what makes product demo videos such a powerful tool—they’re great ways to show off your product in unique and “hands-on” ways.

What You’ll Need to Make This Type of Video

#1: A Webcam or Other Video Recording Device

Matt’s video is actually a video of a video. Using the Vidyard, Matt can record and share his screen and webcam at the same time. This allows Matt to show off the unboxing and packaging comparison while bringing some personality to the video by including his face as he provides a walkthrough for the client.

Depending on the product you’re trying to demo, it might be necessary to take a similar approach. By recording the “hands-on” part of the demo separately and filming yourself with a webcam overlay, you’ll be able to give your pitch and present your demo at the same time. If you’re demoing a software product, it’s possible you’ll be able to record everything from your computer, using Vidyard’s browser extension or desktop app to show off your product live with our Screen + Cam feature.

#2: A Product to Demo

Of course, it would be pretty hard to record a product demo video without a product. While some products require some creative presentation skills to demonstrate, there are other ways to showcase complicated products or services. If you can’t easily demo your product, try using case studies, or (if possible) show how a current customer is using your product instead. Or follow Matt’s example as use comparison to show the value of your product in solving your prospect’s problems.

#3: Research

A good product demo video requires a good product demo. A good product demo requires that you know your prospect’s pain points and can demonstrate how you and your product can solve for them. You’ll need to spend some time researching your prospect to know exactly what features you should be showcasing. Don’t just give a generic pitch; make the demo specific to your prospect and their potential problems.

Time to Get Started

Don’t be afraid to try something new. Although we can’t all show off the magic power of OxiClean for millions of television viewers, we can still channel our inner Billy Mays and commit to recording amazing product demo videos. Use Vidyard to give it a try.

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