LESSON 6

Measuring Performance
with Video Analytics

The Principles of Video Analytics

You can see the view counter climbing steadily, but how else can you evaluate video marketing’s impact on your business? This guide will show you:

  • what metrics to track on a video-by-video basis
  • how to measure your video programs as a whole
  • how to align video analytics with higher level marketing goals
  • the benchmark metrics for successful video campaigns

lesson 7

Evaluating Video Marketing Technology Solutions

Start Lesson