The Secrets to Sales Videos and Video Marketing

Creating video content is easier than ever, thanks to the revolutionary capabilities of Artificial Intelligence (AI). Whether you’re a social media creator, content marketer, or sales pro, AI video editing software is designed to simplify video creation. It saves you time and effort while enhancing the quality of your videos. In this roundup, we’ll explore the world of AI video tools. We’ll discuss their benefits, potential drawbacks, and various use cases, while showcasing some of the best free AI video editors. Give them a try for yourself to see how they can improve the quality of your video content and streamline your workflow. How to Use AI to Create Videos. AI video tools leverage advanced algorithms to automate or assist in the video production process. AI can accelerate tasks like script writing, video generation, and editing, enabling you to create more content in less time. It also uses tools like generative fills, audio enhancement, and video upscaling to enhance the look and sound of your videos—and you don’t have to spend hours toiling away inside video editing software. Using AI for video creation is a great option for creating assets for content and video marketing, as well as making educational videos, short-form videos for social media, or just about any other use case you can think of. In short, using an AI tool for video editing helps you produce higher-quality content. The better the content, the more viewership and retention you can get. Sweet deal, huh? And many of the best AI video editors are free or have affordable pricing. They’re a huge boost for pros and amateur video creators alike. AI-Generated Video Content vs. AI-Edited Videos. So what’s the difference between the two types of AI video software? AI-generated video content refers to videos that are created from the ground up by artificial intelligence. AI synthesizes every element from scratch, from scripting to visuals to voiceovers, based on the prompts and parameters you provide. If you don’t have an in-house video team or the budget to outsource video creation, AI-generated video content can be a great way to bridge the gap. On the other hand, AI-edited videos alter or enhance existing footage according to specified goals. This can range from basic editing tasks like cutting, stitching, or color correction to more complex alterations such as background replacement or object removal. AI video editing software analyzes the video content, identifies areas for improvement or modification, and then applies the necessary changes. While it doesn’t create videos from whole cloth, it can streamline your post-production processes so you can hand over finished video content more quickly. Responsible AI for Video Editing: Tips & Best Practices. Like most things generated by AI, the output isn’t always perfect. You should look at how these tools can augment your role as a creator and make you more productive. They aren’t a replacement, and there are a few things to watch out for when using AI video creation and editing software: Lack of Personal Touch. AI isn’t a one-stop solution. Depending solely on AI video software may lead to a lack of creativity and personal touch. Your videos should match your style and brand. Make sure you’re editing, personalizing, and improving AI video output wherever necessary. Wonky Results. AI video generation software, in particular, can turn out some pretty weird stuff. Maybe hands have too many fingers; maybe the overall art direction falls too far into the uncanny valley. To maximize the potential of AI video tools, spend time refining your prompts. Keep iterating on your prompts and the output they create until you have a product that you can confidently show to the world. Learning Curves. Like any new software, most AI video software requires time to master, which can be a hurdle for beginners. That being said, others are super intuitive, and take less time to get to know. (We’ll call the most user-friendly AI video editing software in our list below.) Ethical Considerations. In the realm of responsible AI use, you need to consider the ethical implications of your video content. AI-generated or AI-edited videos should respect privacy, avoid deepfakes that could mislead viewers, and steer clear of perpetuating biases. As a creator, you have a responsibility to ensure that your content is truthful and avoids causing harm. Copyright Issues. AI can easily repurpose existing content, but this doesn’t mean it’s free to use without permission. Make sure that any media that AI is using in your videos is either original, licensed, or falls under fair use guidelines to avoid legal pitfalls. Also, depending on your jurisdiction, AI-created content can’t be copyrighted at all—so read up on your local laws, as well as those of the areas in which your AI-generated videos might be used. Collaboration, Not Replacement. AI tools aren’t replacements for human creativity; they’re best used as collaborators instead. They can take on the heavy lifting needed to polish off tedious video creation and editing tasks, giving you more time and energy to apply your own critical thinking and creative flair. Embrace AI as a partner in your creative process that enhances your work without overshadowing your unique voice as a creator. How To Use AI Video Editing Software Throughout the Production Process. AI video software can be used throughout the video production process, from conception to post-production. Here are the seven main ways AI is being used to generate and edit video. Concepting: Brainstorming and building out the concept of your video can take a lot of time, especially if you’re doing it alone. AI tools like ChatGPT can help speed up the creative process and bring ideas to the table that you may not think of otherwise. Script Writing: AI can generate video scripts based on your descriptive input, so you’ll never be at a loss for words again. AI Video Generation: Bring your ideas to life with AI by inputting descriptive prompts to create whole videos at scale or clips that otherwise would have cost you a Hollywood budget. Voiceover and Audio Cleanup: Automatically generate voiceovers using an AI avatar, clone your voice, or clean up audio for better sound quality. Background Removal: Easily remove or replace video backgrounds as if you used a green screen. Auto Editing: Let AI handle basic video editing tasks like cutting and splicing clips and removing pauses and filler words. Caption Creation: Generate transcriptions or subtitles for your videos faster than ever before—and they’re great for accessibility. (Be sure to check for accuracy!). The Best AI Video Editing Software & Tools (Free and Paid). Let’s dive into some of the best AI video tools for every use case! AI Script Generators. 1. ChatGPT. Whether you’re looking to brainstorm ideas for your new promo video or want a detailed script for your demo video, ChatGPT can help you out. Using natural language, input a detailed description of what you hope to achieve, and ChatGPT will generate something for you in seconds. For example, ask it to give you five ideas for an explainer-style video, copy and paste an existing script outline or even a blog article, and ask it to generate a polished script. The best practice is to iterate with the tool, asking it to refine and change the results until you achieve your desired outcome. Price: Free to use the GPT-3.5 model; $20/month for the more advanced GPT-4 model 2. Vidyard AI Script Generator. Easily create AI-generated video scripts in seconds by describing your desired message in natural language. As always, the more detailed the prompt, the better the output. Unlike ChatGPT, this tool is specifically designed for sales videos, so if you are a seller, this tool is optimized to create compelling sales pitches and then use a tool like Vidyard Video Messages to record your script and send your video. If you’re not in sales and would still like to try out this free tool, just make sure to enter a prompt that requests a different type of script format (i.e., dialogue between two speakers or a Shakespearean sonnet). The more details you provide about video length, video theme, and video tone, the better the result will be. Combine the script generator with Vidyard’s teleprompter within the free screen recorder for seamless video production from start to finish. Price: Free AI Video Generators. 3. Biteable. Biteable is an AI video assistant and in-browser editing suite that helps you create simple, templated videos from script to edit with just one prompt. You choose the video type (explainer, promo, how-to, etc.), the format (landscape, vertical, or square), and the visual style, from a variety of options and of course enter a descriptive prompt, like “a 30-second video celebrating Stephanie’s 4th work anniversary at Vidyard.” Within seconds, you’ll have a slideshow-style video complete with an AI-generated script, stock video, images, and royalty-free background music. You can customize and swap out all the elements and upload your brand colors and logo. Or skip that last step by providing your company name, and Biteable will grab all that brand stuff for you by scraping your website. While the final product may not win any awards for cinematography, it’s incredibly useful for creating quick social videos or promoting internal milestones like work anniversaries or product updates. Another bonus is a collaboration feature so you can share projects and templates with your team. Price: Free trial; paid plans starting at $99/month. 4. Pictory. Pictory is an AI video generator that will turn your prewritten script or article into a slideshow-style video by breaking it up into scenes and adding in relevant stock images, graphics, gifs, royalty-free music, and text. It also offers AI voiceover to paid accounts. Pictory’s standout feature is the ability to convert articles and blog posts into videos using just the URL. While this feature currently requires meticulous editing and tweaking (perhaps making it quicker to write the script from scratch), the potential of this technology is undeniable given how much time and effort it could save on content repurposing. Price: Free trial; paid plans starting at $19/month 5. Synthesia. Are you ready to enter the uncanny valley? Synthesia offers over 140 AI avatars that will read scripts in over 120 languages. The tool allows you to generate your script via prompt or input your own. Then choose a video template and an avatar. Once your video is generated, you can edit it like a slideshow, collaborate with a team, and publish it directly from the platform. While the avatars won’t fool anyone into thinking you’ve hired actors, we’ll be watching this tool to see how the technology improves. Price: Free trial; paid plans starting at $22/month 6. Runway. Runway is a robust AI-powered video generation tool that offers unique features for content creators. “Gen1” lets you transform your existing video footage into various styles, such as claymation or cinematic, based on your prompt. “Gen2” generates video from text or images, allowing you to bring your ideas to life. If you’re looking for inspiration, Runway provides a library of AI-generated video clips that can be customized to match your desired style. The tool also includes a background remover (or AI green screen) that isolates people and objects within your video and changes the background. Like any AI tool, experimenting with prompts is necessary to achieve the best results. Currently, the green screen tool proves to be the most finessed and practical feature for day-to-day editing needs, while the generative video might be more for experimentation and b-roll at this phase of development. Price: Free trial; paid plans starting from $12/month See it in Action Here’s what Runway produced based on the prompt: “A cinematic shot of a calm cool day in the forest, and a red tent is set up under the trees” AI Video Editing Software. 7. Topaz Labs. If you’ve ever looked at your recorded footage and realized it was too grainy or low resolution, this product could be your hero. Topaz Labs provides photo and video quality enhancement that can help make your 720p footage stand up next to 4K. The product is designed for professional video editors, but it’s also useful to upscale grainy Zoom recordings and stabilize videos captured on smartphones. The results are impressive. Price: One-time purchase of $299 See it in Action 8. OpusClip. Have a webinar or interview recording that you want to cut down into bite-sized social media clips? Opus Clip can save you a ton of time. You simply upload your footage (or provide a link to a video that’s already hosted online) and instruct the AI video editor to identify clips based on specific keywords, select the desired format (vertical or horizontal), and the preferred clip duration. In one go, Opus will generate 10-20 clips (depending on the length of the original video) and rank them from best to worst, along with the rationale behind each ranking (i.e., a catchy opening line or keyword relevance will help a clip rank higher). It also automatically transcribes your videos and adds trendy-looking captions for an engaging visual experience. Note that Opus won’t crop or trim your clip to fit into a new aspect ratio, so make sure to format the original footage before uploading it to ensure your subject stays within the frame. Price: Free plan; paid plans starting at $9/month See it in Action Here’s just one of the clips Opus generated from a podcast recording with sales expert Hannah Ajikawo: 9. CapCut. Free to use with a TikTok account, CapCut is easy-to-use AI video editing software for everyone. Whether you’re just learning how to video edit or are a pro looking for a tool to speed up the process. It’s the perfect tool for creating social videos as it offers a wide range of templates, graphics, sounds, and filters that are already popular on social media platforms like TikTok and YouTube. Its AI capabilities include auto-captioning, text-to-speech, AI green screen (background remover), and even script-to-video functionality. Although the script-to-video feature may still need some improvements, it essentially transforms your script into a video with a narrator and stock images and videos (or your own provided content). Price: Free with a TikTok account. Learn from the Pros Watch Sales Feed’s Tech Talk CapCut review and tutorial. 10. VEED.io. VEED is an in-browser video editing tool with built-in AI video features, including script generation, auto-transcribe, text-to-speech, and audio cleanup. Like CapCut, it includes an extensive library of graphics, animated gifs and stickers, sound effects, and royalty-free music. One of the standout features of VEED.io is its large library of templated videos designed for various social platforms. VEED also offers AI avatars to read your script, but as of now, the technology is still in development. The avatars won’t fool anyone into thinking they’re real humans, but they can certainly add a more dynamic presentation to your voiceover. Price: Free trial; paid plans starting at $18/month 11. Descript. Descript is a powerful AI video editor packed with features like auto-transcription, text-to-speech, eye contact correction, and AI green screen (background remover). One of the standout highlights of Descript is it allows you to edit via the transcript, saving you the hassle of manually seeking out specific sections and sound bites. Moreover, it efficiently eliminates silences and filler words like “ums” and “ahs.” Two stand-out features of Descript are the AI eye contact corrector and AI voice cloning. The eye contact corrector is exactly what it sounds like, making it look like your subject’s gaze is directed toward the camera, even if it wasn’t during the original recording. The AI voice cloning feature allows you to create an AI version of your voice by analyzing a brief recording. This feature is particularly helpful if you want to change a specific word or sentence without the hassle of re-recording. While video matching of the voice clone is not available yet, b-roll can help fill in the gaps. Price: Free plan; paid plans starting at $12/month 12. Gling. Gling is a desktop-based AI video editing sofrware that includes auto-transcription, transcript-based editing, and pause and fill word removal. The tool doesn’t have an eye contact corrector or overdub. However, it saves you time by auto-selecting your best take. Additionally, you can export your video file as a Premiere Pro, Final Cut, or DaVinci Resolve project with Gling, allowing you to edit wherever you prefer. Price: Free trial; paid plans starting at $15/month 13. Capsule. Capsule is a browser-based AI video editing tool that offers features like auto-transcribe, transcript-based editing, and pause removal. Its differentiators include the ability to add AI-generated b-roll images and a branding kit to provide multiple team members with easy access to consistent branded elements. While the interface is not as intuitive as the more established tools, its intriguing “coming soon” list (including the ability to highlight the best quotes and AI voiceover and audio) means we’ll be watching the evolution of this tool. Price: Free plan; paid plans starting at $99/month 14. Adobe Premiere Pro. You may already be familiar with this professional-grade, full-suite video editing software, but you may not realize that it already encompasses many of the AI tools listed above. Adobe Premiere Pro features auto-transcribe, transcript-based editing, and other useful features. For example, scene edit detection analyzes lengthy video footage, detects where the cuts should be, and makes those cuts for you. It can also remove pauses and filler words, but unlike other products with similar features, Premiere Pro includes a toggle to give you more control over the amount of space between the cuts (which can hugely affect the tone of your project). One of its most useful features is the enhance speech tool, which cleans up your audio recordings that makes poor-quality audio sound like it was recorded in a studio. It works with a click of a button, and you can toggle this effect as well if you want to add a little bit of background noise back in for ambience. (You can use this tool for free within Adobe Podcast.) There are many other features to explore, including auto-motion tracking. And like the rest of the Adobe suite, Premiere Pro provides a high level of control over your edit. This sets it apart from many other tools on the market. Price: $22.99/month 15. Adobe Photoshop Generative Fill. Similar to the other AI video generation software mentioned above, Adobe Photoshop creates new scenes and images based on your descriptions. Photoshop can take your existing video footage and extrapolate it. It creates backgrounds or adds items within your shot. These may not have been there before, giving you a unique result. Note that this tool works with still images. You’ll have to use a static shot and layer it into your video. Adobe calls it a mask, also known as a green screen tool or background remover. This feature is game-changing for budget-conscious video professionals. Now even tiny studios can turn into expansive landscapes with Adobe AI. Price: $22.99/month See it in Action Check out the first scene of our Halloween video Sell. See if you can tell that the background items in the “dungeon” scene weren’t really in the room. You’re Now Ready To Harness the Power of AI To Enhance Your Video Creation Process. From ideation to export, the tools in this list merely scratch the surface of how Artificial Intelligence is revolutionizing video creation. Creators, marketers, and sellers of all skill levels can experiment with AI video software. They can create mind-blowing videos faster and at a higher quality than ever before. As the technology improves, we’re excited to see what the future brings. Sign up for the Vidyard Newsletter for more guides, how-tos, tips, and tricks. This post was originally published on November 3, 2023. It was updated on February 27, 2024.

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