THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Is There a Formula for Creating Great Explainer Videos?

As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the…

Bring the YouTube Experience to Your Website with a Vidyard Video Hub

Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. Studies have…

6 Content Marketing Lessons From Impressive B2B Videos

From the weird voiceover to the cheesy stock photography spliced in to keep things interesting, some B2B videos are, admittedly, a total snoozefest. B2B videos…

The Secret to Avoiding Corporate BS in Your Brand Videos

If you grew up in the country and are of a certain age you have undoubtedly heard an old-timer warn you to “steer clear of…

The 4 Videos Your Brand Needs Right Now

As the channels available for content marketing continue to expand, planning a new brand video can feel overwhelming if you don’t start with a clear…

Why You’re Feeling All The Feels: The Sadvertising Trend

You have to tell your brand’s story. That is (and has been) the buzz in marketing for ages. And it’s completely true – your story…

Is Pressing Play in our DNA? Why We’re Hardwired to Love Video

I know video is not actually part of our genetic code, but why does video resonate so well as a communication tool? Well, it may…

What is Video Seeding and Does Your Brand Need it?

You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you…

Assembling an Extra Powerful Marketing Team

Let’s be honest, bringing together a modern marketing team is kind of like banding together superheroes that will inevitably save the world from mass destruction…

How to Plan Your Video Marketing Strategy

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re…