THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

The Anatomy of a Perfect Lead Generating Video

3 minute read
lead gen feature

You can lead a viewer to a video but you can’t make them become a lead…or can you? You’ve probably heard that video view counts don’t matter. They don’t tell you who’s really interested in your company and product. So how do you make a video that…

6 Lessons Video Marketing Can Take From Regular Ol’ Content

5 minute read
lessons learned feat

Remember when infographics were the new and hyped thing? Content marketers thought the shareability code was finally cracked! All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to…

Incorporating Video into Your Marketing Automation Platform

3 minute read
marketing automation and video

The digital age is among us. And without a doubt, it’s changing how we consume content. Specifically, the digital age has breathed new life into how we consume video. Gone are the days when video was only something that could be watched on a television screen from…

Learn about Interactive Video from the Experts at SnapApp and Vidyard!

2 minute read
interactive video feat

Video is the closest thing to being there in person…your audience can hear you, and see you. It’s like you’re standing in front of them. And when you add interactive elements, a video becomes a true conversation, where you and your viewers can learn about each other….

[Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers

1 minute read
Marketing automation feature

Are you sitting down? I’ve got something very important to tell you. You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!”…

3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences

2 minute read
personalized video

Consumers don’t know how to personalize your messages. The fact is, general marketing copy or messages developed to appeal to a broad list of leads is likely not appealing to much of your list at all. We’re inundated with marketing and overloaded with work: consumers don’t have…

Why Video and Visual Marketing is Everyone’s New Best Friend

4 minute read
video visual marketing best friends

Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. I wanted to provide some additional commentary on the subject but frankly the more I thought about the topic I realized I really don’t like that pesky ‘B2B’ designation…

Video Marketing How-To: Measure the Success of Your Video at Every Funnel Stage

1 minute read
June24-Feature

Welcome to another episode of Video Marketing How-To! Today we want to talk about how you can analyze the success of your video at different stages of the buying funnel. First, it’s important to define what happens at each stage of the funnel! Top of funnel content…

Video SEO Making You Craz-EO? Try These Helpful Tips!

4 minute read
SEO feature

SEO. It’s serious business, and ultra-important. Why else would it get the “acronym” treatment? You know, when only the “big deal” concepts can be shortened into just a few letters because everyone knows what they are without having to bother saying the whole word. Search Engine Optimization…

Use Video to Prospect Leads and Control the Conversation

3 minute read
Sell with video feature

It is an amazing time to be in sales. Prospects and customers are coming to the table with a great deal of understanding about products and services. That’s because they’re always looking for easy-to-consume content that will equip them with the best knowledge and insights to make…