Video Marketing Resources, Inspiration & Tactics

Why Your Video Viewers’ Short Attention Span Can Be a Good Thing

4 minute read
Video Attention Span

Ever tried to train an 8-week old puppy? It’s a good thing they’re so damn cute because it can feel impossible keeping their attention in between tail-chasing and peeing on the carpet. Well, your video viewers aren’t much different (but hopefully without the uncontrolled urination). Did you…

11 Ways to Take Your Scrappy In-House Videos from Sub-Par to Os-car

3 minute read
In-house Video Production

If you’re already producing videos in-house, you’re one hurdle further than the rest of the pack. If you’re not yet, no sweat – who doesn’t love a good challenge, right? In all honesty, in-house video production doesn’t have to be a daunting exercise. It also doesn’t have…

25 Quotes to Inspire Your Video Marketing [SlideShare]

2 minute read
video marketing quotes

We all need a little poke of motivation every once in a while. It happens to the best of us. Sometimes it’s as simple as an afternoon coffee, and sometimes it comes from your super fit, super loud personal trainer. But today, it comes from 25 people…

How McDonald’s Used Social Video to Refresh its Brand

3 minute read
McDonald's Video Marketing

I want to start this article off by asking you, reader, a question: How many social media apps, websites, emails, text messages, and searches do you use, receive, or make on a given day? You’re likely still counting, on your fingers and toes. And you’re not alone….

Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game

3 minute read
Super Bowl Ads Online

For people who aren’t big football fans, there’s really only two things to look forward to when the Super Bowl comes around: The puppy bowl, and its yearly re-enactment of sporting glory with tiny furry animals The clever commercials that brands pay millions of dollars to air…

Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?

2 minute read
inhouse production

This post was originally published in the Video Marketing Institute, Lesson 2: Effectively Planning a Video Project. Paper or plastic? Fries or onion rings? There are a lot of difficult choices we make every day, but for marketers, the big question often comes down to this: in-house…

Is Your Product How-To Video a How-Not-To?

4 minute read
product how-to video

You’ve got an amazing product and you want to teach the world how to use it. And, brilliant marketer that you are, you want to do that using a How-To video instead of subjecting people to user guides and instruction manuals aplenty (snoooore). But with so many…

Using Video to Turn Website Traffic into Leads

2 minute read
Website traffic to leads with video

I’m a big believer in using video as part of your digital marketing program.  Over the past three years, we’ve done over 150 videos at PGi and I’ve spoken about our video strategy at many conferences. Not to beat my own drum, but I’m usually speaking to…

Bringing It Home: How To Build The Optimal Video Production Team

3 minute read
In-house video production team

Every company dreams of having all of their marketing handled in house. Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game? You can hire an agency – and…

7 Snack-Sized Lessons on Video Marketing that will Rock Your Digital Marketing World

1 minute read
Video Marketing Institute

There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me? Well I’ve got proof. Check out these 20 stats: Since video’s kinda killing it and it’s definitely not going anywhere, marketers…