THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

How to Build Expert Status with Online Video

2 minute read

For some time, high-profile leaders across industries have used video to power their brand and build visibility. If you’ve spent any time in the online…

Introducing Vidyard Studio: The Easiest Way to Create and Share Video

1 minute read

It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. But at…

Put Extra Focus on Your Video Content Marketing With a Lightbox Player

2 minute read

How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership….

Account-Based Marketing: The Key to B2B Success

1 minute read

Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems…

3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

3 minute read

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  At any given moment this new breed of customer has…

Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel

2 minute read

With more than 1 billion unique visitors each month, it’s no wonder YouTube is one of the top video distribution sites, but with all that…

See Valuable Video Data in Your Web Analytics Dashboard

2 minute read

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. From unique visitor counts, referrals and bounce rates, these…

6 Tips for Working With a Video Production Company

3 minute read

You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would…

Good idea? Adding Video to Your Email Campaigns

0 minute read

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of…

Facebook Promises Better Video Metrics, But Don’t Get Too Excited

3 minute read

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video…