Video Marketing Resources, Inspiration & Tactics

Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director

4 minute read
video q&a

Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Which is precisely why we sat down with David Murdico, Creative Director and Managing Partner at Supercool Creative Agency. At the beginning of this year, we listed David as an…

6 Important Takeaways from Oracle’s Modern Marketing Experience

5 minute read
Oracle Modern Marketing Experience

Every marketer knows the real key to success is to always be learning. Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. For true Modern Marketers, the mecca…

What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing

3 minute read
Forrester video marketing

“Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester Last week, Philipp Karcher, Senior Analyst from Forrester and Elle Woulfe, Senior Director of Demand Generation at…

Why Volkswagen’s Old Wives Tale Video Campaign Works so Well

2 minute read
Volkswagen Old Wives Tale

Diesel engines have a spotty history. While they’re popular choices for trucks and ships, diesel cars have long been known as dirty, inefficient, and difficult to refuel in some areas. Modern diesel engines are leaps ahead of their transport-truck counterparts, and to promote the new Passat, Volkswagen…

How to Make Your Video Production Budget Go Further

2 minute read
Video Production Budget

One thing I’ve learned about video production: it can be expensive. Between the shoots and edits and approvals and versioning, you can blow through a lot of money very fast.  So, the question is: How do you create a high volume of high quality videos at a…

The Art of Creating Conference and Event Videos People Actually Like

3 minute read
Event videos

Event season is upon us. We all know it. It’s the time that we work wacko hours developing booth graphics, coming up with off-the-wall swag ideas, planning crazy parties, and ultimately building a way-too-cool event presence. Or at least that’s what we hope. And it all starts…

Make Your Video Start Playing at a Specific Timestamp

2 minute read
Video Timestamp

One of the great things about providing video content to your site visitors is that it provides you with a media-rich way to define the content journey for your audience. At the end of your video, your choices are endless. You can provide viewers with supplemental content,…

Posting Video Content Online: 5 Essential Considerations

2 minute read
Online Video

Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. However before video is used as part of your strategy, there are 5 key considerations to make sure your video achieves its goals….

Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips

5 minute read
Interview Questions

As you know, video is the best way to engage with your prospective and current customers. The medium works exceptionally well for interview-style videos, including brand culture shoots and customer case studies. Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of…

How to Build a Video Marketing Budget [Free Template!]

3 minute read
video budget

The majority of marketers are making, watching, and sharing videos. It’s hard to even be on the web without encountering a video. And lucky for us, it’s becoming more and more financially accessible. Which means the need for giant video marketing budgets is dwindling. Your budget will,…