THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

20 Tweetable Tips from Ignite 2014

1 minute read

With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers…

Correctly Reporting on Content Marketing

4 minute read

Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place). Putting a valuation on marketing is something we’ve struggled with for decades, and will…

Creating Targeted B2B Content with Account Based Marketing

3 minute read
account based marketing

65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo. Before they download a whitepaper. Before you even know they exist. How do you possibly help a prospect through this large portion of the buying process before having any…

5 Things You Need to Know Before Creating an Animated Explainer Video

3 minute read

Did you know that customers who watch an explainer video are 85% more likely to purchase your product than those who don’t? Animated explainer videos are simple bites of product information that allow a consumer to make informed decisions without having to scroll through endless feature sheets. So how do you get started creating such an effective marketing tool? We’ve put…

Top Takeaways From Ignite Keynote Speakers

4 minute read

As the doors to the historic Bentley Reserve opened last Wednesday morning, we welcomed 175 excited attendees into the Vidyard-green venue for a day of all things video marketing. And what a day it was! With an incredible speaker lineup, it goes without saying that everyone absorbed…

How to Build Expert Status with Online Video

2 minute read

For some time, high-profile leaders across industries have used video to power their brand and build visibility. If you’ve spent any time in the online marketing community, for example, you probably recognize Rand Fishkin from his Whiteboard Friday videos at Moz. Now, new research is showing us…

Introducing Vidyard Studio: The Easiest Way to Create and Share Video

1 minute read

It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. But at the end of the day, there’s still the initial hurdle of creating amazing video assets. Videos may be the best way to…

Put Extra Focus on Your Video Content Marketing With a Lightbox Player

2 minute read

How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. If you’ve been embedding your videos inline on your webpages your whole life, then read on! Today, I’m going to talk about…

Account-Based Marketing: The Key to B2B Success

1 minute read

Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems like sales is never satisfied. This isn’t because they’re mean, difficult, or out to wreck your day, it’s because they’re looking to…

3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

3 minute read

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on…