THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Top Takeaways From Ignite Keynote Speakers

4 minute read

As the doors to the historic Bentley Reserve opened last Wednesday morning, we welcomed 175 excited attendees into the Vidyard-green venue for a day of all things video marketing. And what a day it was! With an incredible speaker lineup, it goes without saying that everyone absorbed…

How to Build Expert Status with Online Video

2 minute read

For some time, high-profile leaders across industries have used video to power their brand and build visibility. If you’ve spent any time in the online marketing community, for example, you probably recognize Rand Fishkin from his Whiteboard Friday videos at Moz. Now, new research is showing us…

Introducing Vidyard Studio: The Easiest Way to Create and Share Video

1 minute read

It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. But at the end of the day, there’s still the initial hurdle of creating amazing video assets. Videos may be the best way to…

Put Extra Focus on Your Video Content Marketing With a Lightbox Player

2 minute read

How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. If you’ve been embedding your videos inline on your webpages your whole life, then read on! Today, I’m going to talk about…

Account-Based Marketing: The Key to B2B Success

1 minute read

Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems like sales is never satisfied. This isn’t because they’re mean, difficult, or out to wreck your day, it’s because they’re looking to…

3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

3 minute read

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on…

Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel

2 minute read

With more than 1 billion unique visitors each month, it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website? It’s…

See Valuable Video Data in Your Web Analytics Dashboard

2 minute read

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. From unique visitor counts, referrals and bounce rates, these are all important puzzle pieces for understanding your site’s strengths and weaknesses (and learning where there are more opportunities to convert). However,…

6 Tips for Working With a Video Production Company

3 minute read

You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. However,…

Good idea? Adding Video to Your Email Campaigns

0 minute read

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of a sudden, you’ve made things more interesting and irresistible (and all it took was a play button). As it turns out, online…