Video Marketing Resources, Inspiration & Tactics

A Typical Day in the Life of a Wordsmithing Content Marketing Manager

2 minute read
Day in the Life of a Content Marketer

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! Whenever anyone asks you why you look like a head with your chicken cut off, feel…

6 Questions to Answer before Planning Another Marketing Video [Free Creative Brief Template!]

3 minute read
Video Creative Brief

Successful projects of any type start with all stakeholders being on the same page. And your video marketing project is no different. So what’s the best way to make sure everyone’s on the same page? Lay everything out ahead of time in a creative brief, send it…

Why your Lead Scoring Model is Incomplete and How to Fix it

3 minute read
Lead Scoring

Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. So how do you build…

The Ultimate Countdown: 10 Best Video Marketing Examples of 2014

2 minute read
best video marketing 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from…

Load Video Players on Demand without Impacting Page Performance

3 minute read
Dynamically Load Videos

You’ve probably spent a lot of time thinking about what videos you want on your website and where they are going to be placed. When we start to think a little more about which videos our visitors are going to watch, we’ll want to pay more attention…

That One Thing You Graciously Asked Santa for …. but never got

0 minute read

We’ve all been there: asking Santa for something you’d absolutely die for. On Christmas morning, you rush down the stairs, tear open your presents and much to your disappointment (and the bewilderment of the toys surrounding you), you did not get that one thing you wanted more…

A Guide to Attributing Content Marketing Initiatives to Your Pipeline

3 minute read
Content Marketing Metrics

71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results. And the currently traveled path which relies on gut instinct and soft metrics, as opposed to strategically-aligned data, is getting tougher and tougher…

A 10 Minute Recipe for Establishing Brand Tone of Voice

2 minute read
Brand voice

Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. Video is…

How to Build an Effective B2B Video Series

2 minute read
Video Series

Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. And lastly, video series’ help you to build a sense of…

Video Best Practices that Apply in Every Industry

4 minute read
Best Practices Video

In a day and age where most companies are using video as part of their marketing activities, it is crucial to approach each video strategically in order to make sure it resonates with your audience and drives the results you’re looking for. Every industry is different, so…