Video Marketing Resources, Inspiration & Tactics

B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too

2 minute read
b2b mobile

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for…

Read This To Find Out How To Make A Compelling Call-To-Action

5 minute read

You’ve put in the effort to make engaging video marketing content, so why stop there? If your video just fades to black, you’re missing out on a huge opportunity. How would your video viewers know what to do next? What would encourage them to learn more about…

12 Common Misconceptions about Marketing with Video

3 minute read
Video marketing myths

Video consumption is on the rise. It’s been growing significantly over the last number of years and shows little signs of stopping. Yet there are many myths still residing in the minds of marketers. Let’s set the record straight on 12 of them. 1. It’s Expensive Incorporating…

Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers

4 minute read
Video Landing Page

Concerned that your latest landing page is more of a launching off page? Feeling that it may be too text-heavy, too cluttered, too boring, just not driving enough conversions? Don’t worry,  I’ve got a great way to help you turn landing page visitors into actual customers. Drum…

Choosing a Video Platform: What to Evaluate for Marketing and Sales

2 minute read
Evaluating Video Platforms

This post was originally published in the Video Marketing Institute, Lesson 7: Evaluating Video Marketing Technology Solutions. A video marketing platform (VMP) will not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better…

The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]

2 minute read
Video buyers' journey

We already know that our prospects are completing much of the buying process on their own. In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales. And in reality…that stat has now…

Top 10 Ways to Make Your Video Thumbnail Tempting to Click

4 minute read
Video Thumbnail

One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. I mean, our outstanding thumbnails. Whether you’re posting in a video hub, on your landing page, in YouTube, or any other location, your video’s…

When to Use Video Throughout Your Marketing Funnel

6 minute read
When To Use Video

The marketing funnel gets a bad rap for being too simplistic. Too linear to reflect the real life cycle of your buyers. Of course, there’s some truth to these claims. Real-world customers follow a long and winding path to purchase. They most likely aren’t walking a straight…

Top 5 Music And Audio Mistakes Made In Videos

2 minute read
Video Audio

Music is one of the most powerful creators of emotional connection between you and your audience. While music has the power to draw in a viewer, a poorly thought-out music or audio choice also has the power to turn a viewer off of your company or message….

From Viewer to Customer: Attributing Deals to Video Views

4 minute read
video roi

One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” Sure – seeing the number of people who watched your video grow feels good, and knowing a handful of people clicked on your CTA definitely means it’s working,…