By now, you\u2019ve heard all kinds of things about virtual selling using video. With many people working from home (at least partially) for the foreseeable future, video is the best way to reach right through prospects\u2019 computer screens and grab their attention.\nAnd if you\u2019re not using video yet\u2026Well, your quota is just a suggestion, right? (Wrong.)\nWe\u2019ve assembled 25 eye-popping sales statistics to show you what the future of virtual selling will look like, why video is such a core part of the virtual sales process, and how video has propelled sellers just like you from merely surviving to thriving in this brave new world. Ready to learn more? Keep reading.\nPart 1: Peeking into the Future of Virtual Selling.\n#1: Over 90% of sales pros report that their team is fully remote or works from the office part-time, and nearly all (96%) want to continue working this way. (Vidyard) Tweet This!\nWhat It Means: If your company has transformed into a hybrid or fully remote work environment, you\u2019re not the exception\u2014you\u2019re the norm. The same is true for your prospects. Many businesses aren\u2019t going back to the office in a full capacity, so you need to rethink all those tactics you used to use back in the days when you could find your prospects at their desks.\n#2: 63% of sales leaders say virtual meetings are equally or more effective than in-person meetings. (HubSpot) Tweet This!\nWhat It Means: Hope you weren\u2019t banking it all on that flawless handshake. Most of your sales calls these days are probably over Zoom or Microsoft Teams, so you need to learn to shine through a digital connection. (Tip: Make everyone\u2019s day easier by turning those synchronous video meetings into asynchronous video round-ups that they can watch at their own pace.)\n#3: More than three-quarters of buyers and sellers prefer digital self-serve and remote human engagement over face-to-face interactions. (McKinsey) Tweet This!\nWhat It Means: It turns out that the whole \u201cremote engagement\u201d thing is better for everybody involved. Prospects like it better, and it\u2019s easier for sellers to make inroads. Thus, don\u2019t expect things to go back to the in-person status quo any time soon.\n#4: 75% of decision-makers think remote engagement serves customers just as well or better than before the shift to remote. (McKinsey) Tweet This!\nWhat It Means: Virtual sales really greases up the selling process. Going virtual makes it easier to do things like provide additional context, get together for those milestone sales meetings, and stay connected with your prospects.\n#5: 76% of sales leaders believe that remote sales interactions are equally or more effective than traditional in-person engagement when prospecting for new customers. (McKinsey) Tweet This!\nWhat It Means: Is virtual sales engagement actually better than in-person engagement? A lot of sales authorities say so. Virtual selling isn\u2019t a band-aid fix or a temporary measure\u2014it\u2019s a concrete way for sellers to score better sales results than ever before.\n#6: The top five remote or hybrid technologies sales pros would take with them to their next job are Salesforce, Vidyard, Salesloft, Outreach, and Gong. (Vidyard) Tweet This!\nWhat It Means: The sales tech landscape has ballooned in the last few years, and the tech that tracks deals and engagement and tools to drive business forward is top of mind for reps, regardless of where they land in their careers.\n#7: More than three-quarters of sales pros have adopted a structured sales cadence to guide them in reaching out to new prospects. (Vidyard) Tweet This!\nWhat It Means: More reps are following structured sales cadences with the help of sales engagement platforms. It\u2019s getting hard to reach buyers and get responses, so adopting structured outbound omnichannel outreach approaches are the key to getting more responses and booking those initial meetings with prospects.\nPart 2: How Many Virtual Sales Pros are Using Video?\n#8: Nearly 60% of sales pros are using video messaging in the sales process. (Vidyard) Tweet This!\nWhat It Means: In just a few years, video selling went from a niche tool to a must-have. It became so much more difficult to connect with prospects using traditional means. Video ballooned to fill that gap, helping sellers reach prospects even if they can\u2019t meet in person.\n#9: Over 70% of sales leaders who aren\u2019t using video messaging plan to roll it out in the near future. (Vidyard) Tweet This!\nWhat It Means: If you\u2019re a rep reluctant to use video for sales, you might want to change your mind as more leaders and enablement teams will continue to focus on it as a tactic for supporting the sales process.\n#10: 68% of customer success and experience reps now use video in their processes (Vidyard)\u00a0Tweet This!\nWhat It Means: Revenue retention will continue to be paramount in the coming year (and beyond). Customer success teams are unlocking the power of video for retention and upsell opportunities.\n#11: Outbound prospecting is the top use case for sales professionals. (Vidyard)\u00a0Tweet This!\nWhat It Means: Video prospecting is where video messaging is most widely known but is growing and seeing success in areas such as follow-ups and product or solution demos.\n#12: 62% of sales pros say that some of their team uses video messages. Only 18% of leverage video across their entire team. (Vidyard) Tweet This!\nWhat It Means: Further productivity gains, cost savings, and best practices can be realized if the entire team gets on board. Leveraging a video platform for sales, teams can manage video libraries, share best practices, and leverage robust integrations and video analytics.\n#13: Most sales pros (63%) send at least one custom-recorded video weekly, with nearly one-quarter reporting they send at least one video daily. (Vidyard)\u00a0Tweet This!\nWhat It Means: For many sellers, success, and efficiency come with practice. However, you don\u2019t need to send more videos to one prospect to make an impact. Adding just a few to an overall outbound cadence can make a huge difference.\nPart 3: Why Video Makes Sales Prospects Pay Attention.\n#14: People are 13% more likely to remember details from video emails over text emails. (B2B DecisionLabs) Tweet This!\nWhat It Means: Our brains retain more information when we actually see something instead of just reading about it. If you really want to impress a point upon your prospects, transmit that information through a video instead of a text email they\u2019ll just skim.\n#15: Video email can reduce inbox fatigue and help recipients retain more of the message when compared to text-based email. (B2B DecisionLabs) Tweet This!\nWhat It Means: Looking at your inbox actually puts you in a negative emotional state. However, watching a video helps reverse that negative effect, leveling out your emotions. Thus, a video email is a great way to break up the monotony of your prospect\u2019s inbox, putting them in an emotional state where they\u2019re more inclined to listen to your pitch.\n#16: 62% of viewers watch a business-related video all the way through if it\u2019s less than 60 seconds long. (Vidyard) Tweet This!\nWhat It Means: Sending 10-minute video epics? Don\u2019t. The shorter, the better. Get your message across in a minute or less, and your prospects will be way more likely to watch it through to the end.\nPart 4: Video\u2019s Impact on Virtual Selling.\n#17: After adding video to emails, ReviewTrackers saw a 22% greater open rate, a 4% larger click rate, and 92% higher reply rate. (JB Sales Group) Tweet This!\nWhat It Means: Adding video to your emails gets results for marketers and sellers alike. Want prospects to open your emails and send you replies? Trying adding a video.\n#18: The majority of sales pros agree that video email performs better than text-based email. (Vidyard)\u00a0Tweet This!\nWhat It Means: It\u2019s increasingly clear that text-only emails are dull, uninspired, and bad at catching attention. Video, on the other hand? Sending one to your prospect makes them sit up and pay attention to what you have to say.\n#19: 63% of sales pros report that leveraging video messaging has increased response rates. (Vidyard)\u00a0Tweet This!\nWhat It Means: A huge majority of virtual sellers are seeing great success with videos. The stats don\u2019t lie: Receiving a personal video makes prospects more likely to reply.\n#20: Over half of sales pros report that hybrid video delivers the highest response rate. (Vidyard)\u00a0Tweet This!\nWhat It Means: What\u2019s a hybrid video? It\u2019s a video where you show both your webcam and your recorded screen. Example: Showing something that caught your attention on your prospect\u2019s website or LinkedIn profile, while including your talking head in the corner. It\u2019s a great way to communicate information while flexing your personal charisma, and it\u2019s far better than a faceless voiceover.\n#21: Nearly half of sales pros who leverage video report that it has increased their close rates. (Vidyard)\u00a0Tweet This!\nWhat It Means: Videos are great for connecting with prospects, but they remain just as useful all the way through the sales cycle. It\u2019s like a personal, almost-face-to-face check-in at every stage of the process, instead of just a brief, emotionless email.\n#22: 74% of sales pros report they\u2019ve been able to maintain or increase their productivity with the use of video. (Vidyard) Tweet This!\nWhat It Means: Recording videos can seem intimidating, but once sellers get their technique down, they can produce and send off videos just as quickly as (or maybe even faster than) writing an email or making a sales call.\n#23: Over one-third of sales pros say custom-recorded videos shorten their deal cycle. (Vidyard) Tweet This!\nWhat It Means: Videos show your sincerity, demonstrate what makes your product different, and cement trust. People are more inclined to buy from people they know and trust, and video is a shortcut to establishing that familiarity ASAP.\n#24: Using video in tech-enabled sales outreach increases responses. (Vidyard)\u00a0Tweet This!\nWhat It Means: Sales pros report that buyers are 50% more responsive to messages sent via sales engagement platforms or other sales technologies when at least one video is included as part of the sales cadence.\n#25: 64% of account managers and executives report they are satisfied with the results they are getting from using video to support their deal cycles. (Vidyard)\u00a0Tweet This!\nWhat It Means: Virtual selling experts spill a lot of ink extolling the virtues of video for sales, and for good reason\u2014video really does work! It\u2019s a key tool for any virtual seller trying to make it in this wild new world of sales. The sooner you get on board, the sooner you\u2019ll start seeing the same results.\nKickstart Your Virtual Selling Strategy.\nFeeling enlightened? We hope that these virtual sales statistics spark some ideas for bold new selling ideas.\nThe stats tell the story\u2014video is incredibly effective as part of your virtual selling strategy. Want to start exploring video for yourself? Sign up for Vidyard and take advantage of the free video creation and sharing tools that thousands of sales pros already love.\nThis post was originally published on September 28, 2021. It was updated on February 25, 2023.