06.02.16 Feature Image

Change The Channel: Why Your Videos Need a New Home

4 minute read

In the beginning, there was YouTube. Well, close to the beginning. The world started in 2005, right? Okay, maybe not. The world has been around for a while, and online video was nothing new in 2005. That said, while YouTube wasn’t the first site to feature video…

MAY16-31OLD

DJ Khaled, Snapchat, and Spontaneity in Videos

5 minute read

Do you know who DJ Khaled is? With songs like “All I Do is Win” and “We Takin’ Over”, he’s a producer known to bring together rappers and singers on generally positive-sounding tracks. His greatest accomplishments are on Snapchat where he has built an amazing personal brand…

MAY16-26OLDBLOG

Your Video Library Should Be Like a Burrito [Infographic]

1 minute read

Typical situation, you’re a marketer trying to spice up your strategy at your current company. You know the best way to do that right now is to focus on expanding your video library. And you’re damn right to think that. You’re already doing so many videos, even…

MAY16-25-OLDBLOG

Meet the Vidyard Team, Video Style – Jon Spenceley

1 minute read

The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Today, we got…

Feature Image May 26 2016

Stepping Up Your Facebook Retargeting with Video

3 minute read

Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? And how do you control…

on-demand webinars

Building A Successful On-Demand Webinar Strategy

4 minute read

Webinars are considered one of the top content marketing tactics, second only to videos. In fact, according to recent research, 66 percent of marketers believe webinars to be effective in the B2B world. So if you have created several webinars – especially on video – you’re on…

MAY16-18-BLOG

Video Fails Sometimes: Some Old Advice to Achieve Marketing Success

5 minute read

Real talk, not all marketers actually studied marketing. You know, it’s just not one of those sexy subjects that catches the eye of a teenager applying to university. For me, it was political science. I was already avidly following the politics of my country, and it sounded…

generate leads

Everything You Need to Generate, Score, and Nurture Leads with Video

2 minute read

Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each…

promoting video

Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]

2 minute read

Marketers are doing it all wrong. Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. That’s how we got to the point of targeted advertising online telling us about products that will turn…

account based marketing

From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned

3 minute read

Hello, my name is Tyler. [Hi Tyler!] And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. What…

MAY16-10-blog

How Lenovo Kept Things Simple, and Won a Markie

5 minute read

With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Just having an automated email system doesn’t cut it anymore. However, it’s easy to get drowned in all the…

Video Marketing How-To: 8 Fast Tips for Testing Your Video

Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! This week we want to really quickly run through eight tips for testing your video before sharing it with the world. Test on multiple browsers — what works in Firefox, may not work the same way in…

more out of marketing automation

3 Ways to Squeeze More From Your Marketing Automation

2 minute read

Let’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. All. The. Time. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and…

APR28-blog

How to Use Pacing in Your Video Soundtrack – 5 Considerations

3 minute read

So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. Whichever you prefer, the abstract, yet important technique…

APR26-blog

Introducing the Worst Buzzword Ever: #Crexecution

5 minute read

Marketers complain all the time that creativity gets killed by too many processes, but creativity let loose often loses track of what the end goal truly is. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex…

revenue engine

Why Knowledge of This Might Be All You Need for Better Leads

1 minute read

Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. (Psst … Altium knows this!) This type of knowledge is like TOP TIER® gasoline with 10% ethanol. It’s…

APR20-blog

How to Increase Open Rates and Better Engage Prospects

2 minute read

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only…

APR18-blog

Turning the Funnel on its Head

3 minute read

Getting the most leads is the main goal of the B2B world, right? At least, it used to be. A lot of companies these days are realizing that getting thousands of leads might not be all that effective if you have to weed out 90% of them…

managing video library

Managing and Organizing Your Growing Video Library

5 minute read

Remember going to the library as a kid: strolling through the book racks neatly organized by subject and author until you found a stack of books to bring home and read? Now imagine if that library wasn’t the organized masterpiece the librarians spent countless hours maintaining. Goosebump…

APR12-BLOG

Forrester Sounds the Digital Marketing Alarm

1 minute read

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. While conferences…

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