Designing Fly Landing Pages – Part 4: Continuity

3 minute read

Your landing pages probably aren’t perfect. That might be tough to hear, but it’s okay. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog…

UGC feat

User Generated Content: How to Use It, Share It, and Love It

5 minute read

You’ve probably heard the old marketers’ adage, “It’s cheaper to retain customers than to try to win new ones.” What if that wasn’t necessarily true? Are you new to the world of User-Generated Content (UGC)? Or are you familiar with it but you’re not sure how to…

Best video marketing awards

The Best of the Best: 2015 Video Marketing Awards

7 minute read

Marketers work hard, day in and day out, drumming up new content ideas, planning months at a time, wearing 18 different hats and juggling 27 different balls at once (or thereabouts). And they deserve recognition! Especially those who are doing all this and still building stellar video…

Video Space Camp

Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp

8 minute read

There’s something about the idea of going to space that sparks our imaginations and stirs our emotions. If you’re like me, the idea of going to Space Camp has always been a childhood dream. Space Camp is a place to explore, discover, push the boundaries of what…


Say Hello to Personalized Video!

5 minute read

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. These past few years have seen the best marketers rise to the challenge, adapting…

employee video

How to Make Employees the Perfect Stars in Your Videos

4 minute read

Need a star for your next marketing video? Look no further than your company’s own employees! Now, you may be thinking, “Ya sure, that might save some money, but those people can’t act! We don’t want our video to look amateurish!” Well, well, let me tell you…

Landing Pages Trust

Designing Fly Landing Pages – Part 3: Trust

2 minute read

First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. After all, you did read them right? Focus Messaging Trust Continuity…

Sales and Marketing Relationship

Research: Successful CMOs have Fundamentally Changed the Sales and Marketing Relationship

0 minute read

It goes without saying that in recent years, the rise in marketing technology has created a resulting accountability for marketers like never before. Somehow there’s still tension between marketing and sales on their contribution to the pipeline. According to Forrester’s research, however, successful CMOs (the top 21…

Marketing TED Talks

8 Inspiring TED Talks Everyone in Marketing Should Watch

2 minute read

There’s nothing quite like an inspiring TED Talk to give you a boost, encourage you to take that extra step, or push that little bit more. It’s hard to describe, but you know what I mean. It’s almost like pixie dust (yeah, I went there): hard to…

Video Marketing How-To - Creating Demo Videos

Video Marketing How-To: Creating Effective Demo Videos

1 minute read

Welcome to another episode of Video Marketing How-To! This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a…

Brainstorming video

4 Steps to Productive Brainstorming Sessions for your Marketing Videos

3 minute read

When people hear ‘brainstorming’ their mind usually turns to a meeting where everyone’s being as creative as possible. Although, there may not be anything wrong with trying to think outside-the-box during these sessions, you can’t lose sight of what’s important to your business and the goals of…


Dreamforce 2015: A Dream for (Video) Marketers!

3 minute read

When it comes to conferences, Dreamforce, hosted by Salesforce, is the granddaddy of them all. Referred to by some as “The Super Bowl of software”, Dreamforce was held in San Francisco last week, hosting an estimated 150,000 attendees from 78 countries. This conference takes over most of…

halloween feat

Halloween Video Ideas So Good They’ll Haunt You

3 minute read

Want to give your audience a treat? Halloween is coming up (it’ll be here faster than we think!), and the creepy/crazy/awesome holiday is a perfect opportunity to have some fun entertaining your leads and customers. It goes without saying (but I’ll say it anyway) that if they’re…

landing pages

Designing Fly Landing Pages – Part 2: Messaging

3 minute read

Focus Messaging Trust Continuity We’re back with part two of Designing Fly Landing Pages! In my last blog post, we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. This…

vidyard for sales feat

The Power of Video Makes Sales More Powerful

3 minute read

Introducing Vidyard for Sales Audiences love video, and demand it more and more for every interaction – not just for personal experiences, but for business as well. Marketers have discovered the measurable impacts of video, including converting more, better-qualified leads, and gaining better insight into customers, content…

designing your content

Design That Shines: How To Choose The Right Design For Your Content

4 minute read

From ideation, to outline, to multiple rounds of edits—you spend countless hours creating each piece of content for your organization. So don’t overlook what might be one of the most important aspects of your content process, design. People totally do judge a book by its cover, in…

video at events

A Comprehensive Guide to Using Video Before, During, and After Events

8 minute read

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples…

analytics1 feat

Why We Love Video Analytics (And You Should, Too!)

4 minute read

When you go grocery shopping, do you take a list with you or have an idea of what you’re going to buy? Of course we’ve all probably fallen into the impulse-buy trap (mmm, chocolatey goodness at the register!), but most of the time you’re probably buying based…

Scrappy video marketing

Tiny Video Production Budget? Get Scrappy!

5 minute read

***Please don’t share this blog post — I could lose my job.*** I work for an amazing 17,000 person SaaS company and they think I work like a dog creating videos.  Truth is, I don’t think I work that hard.   I’m a one-man video production team…


Video Marketing How-To: Creating an Episodic Video Series

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! This week we want to reflect a bit on how we put this series together, and how you can be successful in your own episodic content. First off, decide on your topics in advance. Building episodic video…