Screencasting, a Love Story with Clients Involved.

4 minute read

For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them. Then, the courtship begins, with the SaaS company showing the potential client how they…

unsuck lead gen

Be Honest: Does Your Lead Gen Suck?

0 minute read

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. They take too much time, cost too much, and produce too few MQLs, not to mention customers. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen….


4 Ways Video Makes Your Marketing Automation Better

3 minute read

By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process….

Video Marketing How-To: Optimiing your Video for Mobile

Video Marketing How-To: Optimizing Your Video for Mobile

0 minute read

Hello and welcome to this week’s episode of Video Marketing How-To. Today we want to share a few tips for optimizing your video content so your audience has a great experience on mobile devices. Tip number one is to make sure your players are responsive so people…

update old video content

Can you DIY? How and When to Update Old Video Content

5 minute read

You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. Good thing you have an eye for DIY projects and a…

Tina Fey American Express Video

Tina Fey on a ‘Roid Rage in American Express’ New Video

3 minute read

Just last month, American Express launched the following ad to promote their Blue Cash Everyday Card. Full of Tina Fey’s witty humor as she discovers ‘creepy gloves for her feet’ and makes up her own yoga poses, she inspires us all to get to the gym ……


Video ads: Facebook or YouTube?

5 minute read

Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation. A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. Marketers are…


The State of Interactive Content

6 minute read

If you read the Vidyard blog you’ve probably heard of interactive content. You probably have also been told that if you’re not already doing it, you’re too late, that all the good ideas have already been taken. While that last part is totally not true, it’s something…

Blog Header@1x

How to Use Live Streaming Video to Build Your Brand

6 minute read

One of the concepts behind building a strong brand is that, when brands and consumers come together, something “cool” happens: they create a powerful experience where both of their needs are met. Strong brands give their customers what they need to feel special, to feel cool, better,…


The Real Psychology Behind Hyper-Personalized Marketing

3 minute read

Promoting a product and getting people to buy things from you will always be an awkward situation. No one wants their potential customers to feel like a number. Possibly even worse, for them to feel like you don’t understand their specific problems. Uniformity is the plague of…


No marketing tactic works well Forrester says, it’s all about strong content

1 minute read

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend. Forrester…

Blog CTA@1x

Paper Covers Rock? How to Choose Between Animated Video or Live Action Video for Your Next Campaign

4 minute read

So, you’re creating another campaign for another product or service or report or guide or…okay so the point is, if you’re like most marketers, you’re making a lot of campaigns to engage with your audience and get your content out there. And you’re likely doing it all…

filming outside studio

Video Marketing How-To: Filming Outside the Studio

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! You may notice a bit of a change of scenery in today’s episode and that’s exactly what we want to talk to you about. When shooting video, especially interviews, you don’t always have the luxury of using…

video marketing predictions 2016

Video Marketing: What the Savviest Marketers Can Expect this Year [Slideshare]

0 minute read

As we prepare for the third and final lap of Q1, many marketers are triple-checking that they’ve properly planned to stay on the cusp of marketing trends. Trends that are not fads, but game-changers. Trends like interactive content and hyper-personalized experiences. … or using video for bottom-of-funnel content or to…

Music Video Creative Brief

Music and Video: 7 Things You’re Forgetting in Your Creative Brief

2 minute read

If you’re working in a creative field, it’s very likely that you already know what a creative brief is. Maybe you’re reading them…or maybe you’re writing them! In any case, the importance of a well-written and inspiring brief is paramount to communicating yours or the client’s wishes,…

Influencer Marketing

Video is The New King of Influencer Marketing

3 minute read

Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. These influencers are considered thought leaders and experts in their fields that can drive engagement and results with credibility. But how…


5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them

4 minute read

Bending and stretching is great. Not just for your body (who doesn’t want a Jennifer Aniston-like yoga-toned body?!), but for your creative and effective marketing efforts. Here’s what I mean: You know that video is an incredibly engaging and converting medium. You use it on your website, campaign…

personalized video podcast

Podcast: Getting Personal with Video in an Impersonal World

3 minute read

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. In this episode, we discuss where the need for…


The Non-Artist’s Guide To Storyboarding Marketing Videos

4 minute read

We’ve all been there before. You’ve got a great idea.  This lead gen video is going to be the next Dropbox success story. You talk to your video team.  You write the script.  Everyone is excited.  You shoot the video.  World-domination, an IPO and/or a promotion are…

email video 500% conversion

Businesses See 500% Lift in Email Conversion with Personalized Video

4 minute read

Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Attention spans are shorter now than every before (just 8 seconds…so I…