No marketing tactic works well Forrester says, it’s all about strong content

1 minute read

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend. Forrester…

Blog CTA@1x

Paper Covers Rock? How to Choose Between Animated Video or Live Action Video for Your Next Campaign

4 minute read

So, you’re creating another campaign for another product or service or report or guide or…okay so the point is, if you’re like most marketers, you’re making a lot of campaigns to engage with your audience and get your content out there. And you’re likely doing it all…

filming outside studio

Video Marketing How-To: Filming Outside the Studio

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! You may notice a bit of a change of scenery in today’s episode and that’s exactly what we want to talk to you about. When shooting video, especially interviews, you don’t always have the luxury of using…

video marketing predictions 2016

Video Marketing: What the Savviest Marketers Can Expect this Year [Slideshare]

0 minute read

As we prepare for the third and final lap of Q1, many marketers are triple-checking that they’ve properly planned to stay on the cusp of marketing trends. Trends that are not fads, but game-changers. Trends like interactive content and hyper-personalized experiences. … or using video for bottom-of-funnel content or to…

Music Video Creative Brief

Music and Video: 7 Things You’re Forgetting in Your Creative Brief

2 minute read

If you’re working in a creative field, it’s very likely that you already know what a creative brief is. Maybe you’re reading them…or maybe you’re writing them! In any case, the importance of a well-written and inspiring brief is paramount to communicating yours or the client’s wishes,…

Influencer Marketing

Video is The New King of Influencer Marketing

3 minute read

Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. These influencers are considered thought leaders and experts in their fields that can drive engagement and results with credibility. But how…


5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them

4 minute read

Bending and stretching is great. Not just for your body (who doesn’t want a Jennifer Aniston-like yoga-toned body?!), but for your creative and effective marketing efforts. Here’s what I mean: You know that video is an incredibly engaging and converting medium. You use it on your website, campaign…

personalized video podcast

Podcast: Getting Personal with Video in an Impersonal World

3 minute read

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. In this episode, we discuss where the need for…


The Non-Artist’s Guide To Storyboarding Marketing Videos

4 minute read

We’ve all been there before. You’ve got a great idea.  This lead gen video is going to be the next Dropbox success story. You talk to your video team.  You write the script.  Everyone is excited.  You shoot the video.  World-domination, an IPO and/or a promotion are…

email video 500% conversion

Businesses See 500% Lift in Email Conversion with Personalized Video

4 minute read

Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Attention spans are shorter now than every before (just 8 seconds…so I…

event videos

3 Reasons To Press Record at Your Next Event

3 minute read

You’ve printed your name tags, triple checked your conference bookings, and finally got all your slide decks in order. You’re ready to kick off the most memorable event of the year, right? Totally! But the big question is, will your event live on beyond this week? Video…

predicting lead-to-revenue

New from Forrester: Building a Predictable Lead-To-Revenue System

1 minute read

There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth. Now, marketing has earned its spot at the table with more and more…

event kick off feat

How to Create a Powerful Event Kick-Off Video

5 minute read

You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. It’ll be full of thought leadership, engaging speakers, networking, excitement, and more, more, more. You’ve marketed the event well, and put a lot of bottoms…

Slack Animal Video

Wild Animals Inventing Flying Umbrellas? Yep, Slack’s New Video is Whack

4 minute read

The other day, Slack’s latest and (dare I say?) most incredible video came to my attention. There are no words … just check it out: This was actually a TV spot and it is just so … out there! I mean, really, before we dig into the…

b2b marketers learn superbowl 50 ads

What B2B Marketers Can Learn from Super Bowl 50 Ads

4 minute read

While most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration. Peyton Manning is truly an inspiration to…

Video Marketing How-To: How Long Should Your Video Be?

Video Marketing How-To: How Long Should Your Videos Be?

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! You’ve probably heard us joke now and then that human beings have a shorter attention span than most goldfish, and sadly it’s not far off. If your content can’t capture your viewers interest in the right amount…

Get crafty with video in events

How to Drive more Event Registrations by Getting Crafty with Video

4 minute read

It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. We’re on the cusp of the first event season of the year, and…

step by step video strategy

Step by Step: How to Build a Video Marketing Strategy

1 minute read

By now, you likely have at least a handful of videos, if not a locker-full. You’re probably smartly using them to build interest and keep your audience engaged throughout the funnel. Good on ya! But what I really want to know is: do you have a comprehensive…

customer education video

8 Ways to Use Video for Customer Success, Education, and Advocacy

5 minute read

Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. And that means you! And more importantly (no offence), your…

Vidyard raises $35 million

35 Million Reasons To Say Thanks

3 minute read

I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. I feel excited. Tomorrow (today) we’re…