Half the people you email decide whether to open your email based on its subject line alone. If you spend all your time crafting the perfect email and neglect the subject line, that's a 50% margin for error, lost sales, and lost revenue. In this article, we\u2019re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals.\nFrom top sellers' advice on tailoring your subject lines for any sales outreach scenario to phenomenal subject line examples\u2014bookmark this article to return to any time you feel stuck and need to get your creative email juices flowing.\n5 Foundational Best Practices for Unforgettable Sales Email Subject Lines.\n1. Prioritize Simplicity and Brevity.\nYour sales email subject lines should be short and sweet\u20141-5 words is ideal. That way the first line of the email is visible without opening it. Emails with shorter subject lines perform better, according to Mailchimp.\nEmail Subject Line For Sales No-No: Don't send an email without a subject line. It can be perceived as lazy.\n"The shorter your subject line, the more characters of the first line of the email they see. Make sure it's personalized and resonates with the persona. Show them you know them." Kyle Coleman Clari SVP, Marketing\n2. Personalize Your Sales Email Subject Lines.\nMake sure your sales email subject line is relevant to the recipient. When constructing your subject lines, write them in lowercase to appear casual and include their first name, e.g. [Name], question about your book.\nYour recipient should feel like your email fits naturally among the regular correspondence they usually get\u2014the kinds of emails they actually read.\nEmail Subject Line For Sales No-No: Never include generic greetings. Their email hosting may flag your email as spam, or the recipient may think it's irrelevant. Instead, eschew them entirely and opt for the recipient\u2019s name. E.g., Instead of Hi there or Hello begin your subject line with [Prospect name] can't wait to speak with you this week.\n3. Watch Your Tone.\nBe mindful of the tone of your sales email subject lines. Ensure your follow-up doesn't read as pushy or your initial cold outreach doesn't sound too formal. Be careful of phrases like \u2018gentle reminder.' (Will the next reminder be less gentle?)\nEmail Subject Line For Sales No-No: Never use phrases like \u2018urgent,' \u2018read now,' or \u2018immediately' unless it actually is vital. Otherwise, you'll lose the lead\u2019s trust and potentially turn them off from reading your email\u2014or worse, get flagged as spam.\n4. Evoke an Emotional Reaction.\nOn the other hand, eliciting a positive emotional reaction\u2014laughter, curiosity, competitiveness\u2014is a great way to entice prospects to read your emails. Try challenging your prospect or evoking a reaction like surprise or joy. It can be helpful to include personal pronouns like \u2018you' as in "I have incredible news for you."\nEmail Subject Line For Sales No-No: Avoid eliciting negative emotional reactions like panic, confusion, or anger. Even if your prospect opens your email, they may be left with a poor impression of you.\n5. Don't Get Jaded.\nEvery failed subject is just another opportunity to learn. If at first you don\u2019t succeed, try, try, and try again. Iterate and improve your subject lines. Not every one of them will be winners but when you apply these best practices, you're sure to find something that works. The BEST Sales Email Subject Lines in 2022\nIn this episode of Sales FAQ, sales leaders call out what makes an effective cold email subject line stand out. Watch this video to learn what subject lines will be sure to get you an open\n6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples.\nNow that you know the theory behind the best sales email subject lines let\u2019s dig into the practice. Use this list of 40+ example subject lines to inspire your own. We've also compiled tips and practical advice from sales leaders on tailoring your writing for any sales outreach scenario. And here\u2019s a tip, if you decide to send a video email message, test adding the word \u2018video\u2019 to your subject line to entice that open even further.\nFor Cold Outreach\u2014Use Curious Word Choices.\nYou can\u2019t rely on being a trusted name or business for cold outreach, so it takes extra work to engage prospects. The human brain prioritizes the novel\u2014novelty triggers the release of dopamine in the brain as a reward, encouraging us to find out more. By using unusual words prospects are not expecting in a sales email, you may be able to grab a precious moment of their time.\nOnboarding, enablement, and napkins.\nReply Rates, CTR, and Axolotls.\nCold Calls, Email Subjects, and Spears.\nWe'd never strongarm you \ud83d\udcaa.\nThe force is strong with this one\u2026.\nAlways Asking Atypical Questions.\nFor Inbound Lead Follow-Ups\u2014Leave Them Hanging.\nPicture your sales email as a mysterious suitcase. It's your job to offer the suitcase to your prospect and ask them to open it. If you pitch how interesting what's inside will be, they're more likely to want to open it up. Withholding some information elicits curiosity and makes them want to click. It becomes a mystery they are compelled to solve.\n[Name] I have to tell you\u2026.\nX options to get started.\n[Name], I saw one of your ads\u2026.\nOur next steps.\n[Name], your CEO\u2026.\n5 things you need to know.\nTime to meet?\n"What makes people uncomfortable about this approach is that you skip the pleasantries. But it really works." Chaniqua (Nikki) Ivey Inclusivv (Formerly Civic Dinners) CRO\nFor Booking Meetings\u2014Use Internal Camouflage.\nUse internal camouflage\u2014the appearance of working in your prospect\u2019s company\u2014sparingly. If done well, your prospect will be pleasantly surprised once they open your email. If not, they may feel duped if they believed your sales email was internal.\nReply rates.\nTemplate refresh.\nLast week\u2019s results.\nSales templates.\n"The thing that I don't want to happen is for your subject line to scream to the reader, "Hey, you're about to get pitched!" So what do you do? Use Internal camouflage. It looks like it could be internal and won't ring alarm bells in your reader's mind." Will Allred Lavender Co-Founder & COO\nFor Follow Ups And Networking\u2014Make Them The Expert.\nYour prospects love to feel smart\u2014who doesn't? When you frame your subject line as a bid for knowledge-sharing, your prospect will likely be intrigued. This type of sales email subject line works well for sales follow-up and just as well for networking with new folks.\nTech question \/ [Company] sales process.\nLooking for your advice on [subject].\nWanna get coffee and continue chatting about [subject]?\nI need your advice on something.\n[Name], I loved your blog post on [website name].\n[Name], question about your book.\n[Name], wild idea?\nFor Promotional Emails\u2014Subvert Their Expectations.\nWe're all tired of the same promo emails in our inboxes. By subverting your reader\u2019s expectations\u2014through a pithy phrase, carefully placed ellipses, or unique word choice\u2014you'll stand out among a sea of promo emails.\nI love everything in this email!.\nWhat if we told you____.\nAnd they said it couldn\u2019t be done.\nI don't usually do this\u2026.\nThey told us it was impossible.\nDo not open this email.\nI think [product] would be perfect for you.\n"What will challenge this person's narratives? What will make them think my email is different enough from the countless others they receive?" Dale Dupree The Sales Rebellion Founder and CSO\nFor Leads That Have Gone Cold\u2014Surprise Them.\nCold leads are hard to revive. That's why the element of surprise works so well when reaching out for the final push. It's your last chance to hook them\u2014pull out the most striking words you can conjure, the hook that will finally get them to open your email. Show them why they're missing out and should reconnect.\nShould I stay or should I go?\nWhere is the love?\nPermission to close your file?\nFeeling blue?\nIf you change your mind about partnering with us.\n3 ideas for you.\nI never want to assume.\n[Name], you in?\n"I don't do it to instill panic. It's a great motivation to open the email, which is the barrier we have with email subject lines." Jen Allen Challenger Chief Evangelist\nCreating The Best Sales Email Subject Lines Is Easier Than You Think.\nTop sellers agree\u2014subject lines can make or break your sales outreach. So why not listen to the experts? Remember to opt for brief subject lines that are specific to your prospect and include unique keywords. The examples above are a great springboard for your own creative renditions. And when all else fails, remember there are no bad sales subject lines, just great opportunities for A\/B testing!