Feature Image May 26 2016

Stepping Up Your Facebook Retargeting with Video

3 minute read

Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? And how do you control…

on-demand webinars

Building A Successful On-Demand Webinar Strategy

4 minute read

Webinars are considered one of the top content marketing tactics, second only to videos. In fact, according to recent research, 66 percent of marketers believe webinars to be effective in the B2B world. So if you have created several webinars – especially on video – you’re on…

MAY16-18-BLOG

Video Fails Sometimes: Some Old Advice to Achieve Marketing Success

5 minute read

Real talk, not all marketers actually studied marketing. You know, it’s just not one of those sexy subjects that catches the eye of a teenager applying to university. For me, it was political science. I was already avidly following the politics of my country, and it sounded…

generate leads

Everything You Need to Generate, Score, and Nurture Leads with Video

2 minute read

Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each…

promoting video

Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]

2 minute read

Marketers are doing it all wrong. Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. That’s how we got to the point of targeted advertising online telling us about products that will turn…

account based marketing

From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned

3 minute read

Hello, my name is Tyler. [Hi Tyler!] And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. What…

MAY16-10-blog

How Lenovo Kept Things Simple, and Won a Markie

5 minute read

With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Just having an automated email system doesn’t cut it anymore. However, it’s easy to get drowned in all the…

Video Marketing How-To: 8 Fast Tips for Testing Your Video

Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! This week we want to really quickly run through eight tips for testing your video before sharing it with the world. Test on multiple browsers — what works in Firefox, may not work the same way in…

more out of marketing automation

3 Ways to Squeeze More From Your Marketing Automation

2 minute read

Let’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. All. The. Time. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and…

APR28-blog

How to Use Pacing in Your Video Soundtrack – 5 Considerations

3 minute read

So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. Whichever you prefer, the abstract, yet important technique…

APR26-blog

Introducing the Worst Buzzword Ever: #Crexecution

5 minute read

Marketers complain all the time that creativity gets killed by too many processes, but creativity let loose often loses track of what the end goal truly is. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex…

revenue engine

Why Knowledge of This Might Be All You Need for Better Leads

1 minute read

Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. (Psst … Altium knows this!) This type of knowledge is like TOP TIER® gasoline with 10% ethanol. It’s…

APR20-blog

How to Increase Open Rates and Better Engage Prospects

2 minute read

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only…

APR18-blog

Turning the Funnel on its Head

3 minute read

Getting the most leads is the main goal of the B2B world, right? At least, it used to be. A lot of companies these days are realizing that getting thousands of leads might not be all that effective if you have to weed out 90% of them…

managing video library

Managing and Organizing Your Growing Video Library

5 minute read

Remember going to the library as a kid: strolling through the book racks neatly organized by subject and author until you found a stack of books to bring home and read? Now imagine if that library wasn’t the organized masterpiece the librarians spent countless hours maintaining. Goosebump…

APR12-BLOG

Forrester Sounds the Digital Marketing Alarm

1 minute read

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. While conferences…

instagram video

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

5 minute read

When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. As a result, viewers are engaging with social video ads…

Blog Header@1x

8 Non-Work Related Exercises to Strengthen Your Marketing Muscles

10 minute read

Marketing is one of those jobs that you can’t do while sleeping. (Well, you might be able to, but your results probably won’t be as good.) You have to constantly think up fresh ideas, stay relevant, and convince people who don’t want to be marketed to that…

APR7-blog

Screencasting, a Love Story with Clients Involved.

4 minute read

For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them. Then, the courtship begins, with the SaaS company showing the potential client how they…

unsuck lead gen

Be Honest: Does Your Lead Gen Suck?

0 minute read

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. They take too much time, cost too much, and produce too few MQLs, not to mention customers. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen….

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