live streaming - feat

Getting Started with Live Streaming

4 minute read

So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio…

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25 of the Very Best Content Marketing Resources in 2016 … So Far

10 minute read

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and…

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

2 minute read

Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video? Maybe not … Sure, YouTube is the second largest search engine in the world. And yes, people are…

Tyler Award Feature

Getting to the Heart of Customer Value and Sharing the Right Stories

3 minute read

When was the last time you thought about the difference you’re making in the lives of your customers? Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who…

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Video Marketing How-To: Getting the Most From Your Video Production Agency

1 minute read

Hello and welcome to another episode of Video Marketing How-To! This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. First, have a creative brief ready to go. Successful…

Ford-Bark - Feature

The Brilliance Behind the Ford Barking Lot

5 minute read

Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least….

Video Strategy - Feature

How to Create a Video Marketing Strategy You Can Be Proud of

4 minute read

Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. They all think it’s important, and they all plan…

Quick Wins - Feature

Quick Wins: 5 Easy Videos You Can Create At Your Next Event

3 minute read

We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You’ve done the legwork to…

Wise Words Brian Hansford Feature

You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

8 minute read

Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014, and now struggles to contain 3,500 companies in its 2016 iteration. To…

10 reasons why video marketing is taking off

10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]

1 minute read

We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming…

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5 Hope-Filled and Tear-Jerking Examples of Storytelling with Video

0 minute read

It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. And emotional stories are one of the strongest ways to connect with your audience. No one can argue with that. But we invite you to try after…

2016-06-27 Feature

Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself

4 minute read

Choosing music for your video can be a tough choice and what can make that choice even more challenging are the legal considerations that come along with it. Unfortunately, this can be a grey and muddy area in terms of understanding what is and isn’t legal and…

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The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention

5 minute read

There’s a principle in economics that lies at the heart of how the entire economy works: scarcity. Scarcity is the simple concept of something being in short supply. It’s the idea that there is not enough supply of some resource to meet the demand of that resource….

2016-06-22 Feature

Old Irish Blurs the Lines of Virtual Reality in This Incredible Video

4 minute read

Take any major technological advancement of the past hundred years, and chances are you’ll find that there are three stages to success. Whether it’s the printing press or Instagram, here’s how it typically works: first, the early adopters take a chance. Then, mainstream acceptance comes and celebrities…

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How to: Control Access to your Video and Restrict Video Sharing with Vidyard

2 minute read

Video is a fantastic medium for sharing and distributing content, however, there are times when you’ll want to restrict who can see your video and whether or not it can be shared. Let’s take your internal company training video, or the video you’re saving for a niche group of…

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Welcome to the Brand New Vidyard HQ

2 minute read

Over three years ago, we made a pretty big move as a company. Leaving behind the tiny house that we had gutted and rebuilt to serve as our office, we moved our small team a few blocks east to what we thought would be a long-term home…

Vidyard Engage

Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business

3 minute read

Send video from Gmail and Outlook and understand the digital body language of viewers. At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to…

abm program ideas

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

3 minute read

Did you know that 92% of marketers worldwide believe account-based marketing, or ABM, is important to their marketing efforts? Why is ABM such a loved strategy? As Doug Kessler, Creative Director and Co-founder of the B2B Marketing Agency, Velocity, says: For most B2B marketing teams, the elephant…

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Forrester Weighs in on the Top Video Platforms for Marketing and Sales

1 minute read

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing: If you think “doing video” means having a YouTube channel, then you need to up your…

Video Marketing How-To: Measuring Your Video Success - Feat

Video Marketing How-To: Measuring Your Video Success

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. Let’s dive in! First up is everyone’s favorite metric: view counts. While the number of…

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