Thanksgiving feat

No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving

4 minute read

Mmm, it’s that tastiest time of year for those who call the United States home. It’s not just about turkey and stuffing and pumpkin pie, but moreso about giving thanks for what you have, cherishing family (even your stupid sibling who always shows up late and kicks…

Video Production Mistakes

10 Video Production Mistakes You Don’t Know You’re Making (And How to Fix Them)

4 minute read

As video marketers, we’re expected to output flawless videos that incite emotion or action in the viewer. Throughout the production process, however, mistakes can be made due to tight deadlines or stakeholder demands. From the many videos I’ve seen, I’ve noticed a trend in that the same mistakes are made…

Benchmarks for Video Marketing Success

Benchmarks for Video Marketing worth Celebrating

1 minute read

When your sister learned how to tie her shoe before you, you didn’t skulk away, you looked over her shoulder and learned from her. When your goldfish learned how to do backflips in the water you watched him for hours and hours and then tried it for…

Live streaming

Live Streaming: How to Extend the Moment Beyond Now

3 minute read

There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you. Physiology. Tonality. Verbiage. If you had to guess, which one…

Forrester Video Distribution

Video Marketing Success Starts with Distribution, says Forrester

1 minute read

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. As Samantha Merlivat, Forrester Researcher and author of Branded Video Marketing Success Starts with Customer-Centric Distribution explains, “Producing content before having a clear distribution strategy makes campaign distribution…

video and sales feat

Video and Sales Go Together Like Cake and My Mouth

2 minute read

“You can’t have your cake and eat it, too.” You know, I never understood that phrase. Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? (Mmmmm…cake…) Same goes for video. Why put in all that effort,…

Making of Vidyard Halloween Video

The Making of Our Most Engaging (Halloween) Video Ever

8 minute read

This year, just a few days before Halloween we launched our first ever TV show / theme song / 90’s revival parody with the Vidyard Family version of the Addams Family. Holiday videos are kind of a tradition at Vidyard, but this video outperformed any of our…

Video Marketing 2016

6 Key Lessons that Will Change How You Market in 2016

5 minute read

Last month I had the amazing opportunity to go to Space Camp! The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the…

video sharing

6 Elements that Make an Online Video Worth Sharing

1 minute read

The role of video in integrated marketing campaigns is increasing at a rapid pace, as was clearly evident at Vidyard’s Space Camp event last month. I had the pleasure of moderating a fantastic panel of video marketing veterans, all in the field and executing in real-time. We…

B2B video TV

What The Best Marketing Videos Have in Common With Must-See TV

2 minute read

With some shows, it’s obvious who the fans are. Some science fiction series have such a loyal following, for example, that people may dress up as their favourite characters and go to comic book conventions. In other cases it’s subtler. Those making shows, like Game of Thrones,…

Personalized Video feat

10 Ways to Use Personalized Video to Blow Everyone’s Socks Off

3 minute read

Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing…

stock video feat

The Pros and Cons (and Hows) of Using Stock Video

6 minute read

You’ve probably heard the phrase “A picture is worth a thousand words” more than a thousand times. It’s true; imagery can explain in a heartbeat what it could take paragraphs or pages to explain or imply. It carries power, and elicits emotions and reactions from audiences. And…

Vidyard Family

They’re Geeky and They’re Kooky: The Vidyard Family

0 minute read

Duh-nuh-nuh-nah. *Snap-snap* At Vidyard, our team is really important to us. Some might even call us a family. We’re all a little kooky, but hey that’s what makes us great. Sometimes we can get a little grizzly, but it’s only because we’re so busy! Neat. I’m not…

Storytelling in Marketing

Scaling Your Video Storytelling Without Selling Your Soul

5 minute read

For most of us, video exploded across our personal lives 5 or more years ago. But now it’s our company’s turn with videos being created for our customers, partners, resellers, analysts, investors, our sales teams, other employees and of course every one of our executives. So with…

marketing profs b2b marketing summit

The Coles Notes of MarketingProfs 2015: Making Marketing Magic

4 minute read

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. I’ve been to a lot of conferences this year, but this one is unique in that it…

Humor in Marketing

Getting Marketing Humor Down to a Science …. or Something Like That

5 minute read

In grade 5, I did a speech on humor. It was probably a sight to be seen. Little 4-foot-something me jumped on stage to share the history of jokes, why we love to laugh, and what makes a good one-liner. And yeah, I threw joke after joke…

State of Video Marketing

The State of Video Marketing 2015

1 minute read

You’re hungry for more. That’s why you’re reading this blog post. Working in a field where things are always changing –  technology, best practices, indicators of performance, you name it – there is always a constant challenge to improve and chase down that next big win. Some…


Copywriting vs Design: What Comes First, and How to Manage Creative Personalit– Um, Processes

7 minute read

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. Raj, one of our graphic designers, is a walnut. Hard shell, a little bitter, loaded with fiber. We’re different, but the point is…we’re both nuts. The relationship between copywriters and designers is often considered…let’s…

Video Marketing How-To: Lead Scoring

Video Marketing How-To: Scoring Leads With Video

1 minute read

Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing…


Designing Fly Landing Pages – Part 4: Continuity

3 minute read

Your landing pages probably aren’t perfect. That might be tough to hear, but it’s okay. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog…