2017 Video in Business Benchmark Report

Take a Sneak Peek
86%
of Business-related video views take place on desktop browsers.
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18
Videos on average are published by businesses every month.
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56%
of all videos published in the last year are less than 2 minutes long.
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Top 5%
of videos retain an average of 77% of viewers to the last second.
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35%
of businesses are using intermediate or advanced analytics to measure video performance.
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Viewing Publishing Content Engagement Analytics
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“ Video is a mega trend, in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.”
Mark Zuckerberg
Co-founder & CEO of Facebook
“ 50% of your content in 2017 should be video. Stop looking for that blogger, start looking for that videographer."
Brian Halligan
Co-founder & CEO of Hubspot
“ There is a f**k ton going on in video right now, and it’s the #1 way to capture the attention of your audience. "
Gary Vaynerchuk
Serial Entrepreneur & CEO of VaynerMedia

Video is Taking Over the Internet
Smart businesses know that everyone craves video. But smart businesses also know that video success is about more than great production. That’s where Vidyard, the Video Platform for Business, comes in. Vidyard helps you generate demand, control your brand, and tie the impact of video to revenue.

Discover how the smartest businesses are using video in the first ever Video in Business Benchmark Report. Compare your video efforts to those using video and the Vidyard platform.

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