The 2021 Vidyard
Video Benchmark Report
Video is a powerful medium, and its value to businesses is only increasing. That’s why research-backed benchmarks are crucial for guiding best practices, identifying opportunities, and evaluating success. Look below for a sneak peek inside the report!
Download the Report
Should You Outsource Video Production?
The vast majority of brands are maintaining or increasing their video content production budgets, and more small and medium-sized companies are investing in in-house talent for video creation.
User-Generated Video is the New Norm
User-generated video made up 60% of all videos created. Creation steadily increased throughout the year, with the sharpest rise aligning with the initial stages of the COVID-19 pandemic when many organizations moved digital-first.
How Long Should Business Videos Be?
Over half of viewers will watch a video until the end if it’s under a minute long. Understanding viewer drop-off provides intel on who your most engaged viewers are and how to optimize your messaging to create the most impact.
