2018 Video in Business
Benchmark Report
Take a Sneak Peek

86%
of Business-related video views take place on desktop browsers.
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33
videos on average are published by businesses every month.
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75%
of all videos published in the last year are less than 2 minutes long.
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46%
of viewers watch all the way to the end of a video.
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36%
of businesses are using intermediate or advanced analytics to measure performance.
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Viewing Publishing Content Engagement Analytics
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If a picture is worth a thousand words, a video is a library.”
Srinivas Narayanan
Director ML/AI, Facebook
No other form of communication is more standout or impactful [than video]”
David Lewis
CEO, DemandGen
Video can be interwoven into all of your demand gen efforts—it’s not just a one-trick pony!”
Jay Baer
President, Convince & Convert

There is No Marketing Without Video

The smartest businesses know that video success is about more than great production. That’s where Vidyard comes in. Vidyard helps you engage your customers, generate demand, and tie the impact of your video to revenue.

Discover how businesses on the cutting edge are leveraging video in the 2018 Video in Business Benchmark Report. Download the report today and learn how you can take your video strategy to the next level.

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