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The 2021 Vidyard
Video Benchmark Report

Video is a powerful medium, and its value to businesses is only increasing. That’s why research-backed benchmarks are crucial for guiding best practices, identifying opportunities, and evaluating success. Look below for a sneak peek inside the report!

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Should You Outsource Video Production?

The vast majority of brands are maintaining or increasing their video content production budgets, and more small and medium-sized companies are investing in in-house talent for video creation.

A chart from the 2021 Vidyard Video Benchmark Report comparing resources used for video production by business size.

User-Generated Video is the New Norm

User-generated video made up 60% of all videos created. Creation steadily increased throughout the year, with the sharpest rise aligning with the initial stages of the COVID-19 pandemic when many organizations moved digital-first.

A chart from the 2021 Vidyard Video Benchmark Report comparing the number of user-generated videos created year over year.

How Long Should Business Videos Be?

Over half of viewers will watch a video until the end if it’s under a minute long. Understanding viewer drop-off provides intel on who your most engaged viewers are and how to optimize your messaging to create the most impact.

A chart from the 2021 Vidyard Video Benchmark Report comparing the average length of viewer engagement.

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