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2021

Video in Business Awards

Celebrating the most inspirational stories and impactful use cases in video for sales, marketing, and remote/hybrid work collaboration

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The 2021 Video in
Business Awards
celebrate connection,
not perfection.

Using video to generate more demand, book more meetings, or transform the way your team collaborates? Get recognized for your hard work and win great prizes.

The Awards celebrate sales pros, marketers, remote and hybrid work, and businesses who embrace video in new ways to generate better results. It’s free to apply, and we’d love to hear your story!

The submission period closes on December 21, 2021, at 11:59 PM EST.

Categories

The Educator: Exceptional Use of Video to Educate Prospects, Earn Their Trust,
and Generate Inbound Leads

The Educator understands that today’s buyers crave helpful and engaging online content to learn about new topics and vendors. This marketing team creates awesome educational video content clearly answering the buyers’ questions and showing—not just telling—how to solve problems. Nominations for this category may include one amazing educational video that generated big results, an ongoing educational video series that audiences are raving about, or an overall video content strategy that’s helping you attract more inbound leads and accelerate the buying process.

The Socialite: Innovative or Impactful Use of Video on Social Media

The Socialite appreciates the power of video content to connect with audiences in new ways on social media channels. This marketing team creates targeted video content for one or more social media channels resulting in loads of engagement and lots of love from their online communities. Nominations for this category may include one amazing video that crushed it on social media, an ongoing social video series that audiences are raving about, or an overall social video strategy that’s helping you grow your following and generate more opportunities for your business.

The Visionary: Most Creative Use of Video to Drive Audience Engagement and Generate Mind-Blowing Results

The Visionary appreciates that high-impact video content can be the best way to engage prospects and drive ridiculously high conversion rates. This innovative marketing team has used exceptional video content to stand out from the crowd, inspire action, and radically boost conversion rates on key marketing campaigns or digital properties. Whether through an interactive video demo, share-worthy video series, amazing personalized video campaign, or another initiative, this marketing team truly deserves a standing ovation for their impactful and innovative use of video to generate big results.

Video Marketing Program of the Year: Most Impactful Use of Video to Boost Conversions and Generate More Pipeline

The Video Marketing Program of the Year recognizes amazing marketing teams who are unlocking the power of video content and analytics to transform their results. This team uses video throughout the entire buyer’s journey and across multiple channels and programs to generate more leads, accelerate pipeline, and close more deals. They’re using video analytics to better understand their prospects, qualify leads faster, and track the true impact of their video content. In other words, this marketing team is absolutely crushing it with video.

The Prospector: Most Impactful Use of Video for Outbound Prospecting By
a Sales Rep or Team

The Prospector knows that it takes more than a catchy subject line to warm up a cold prospect. This memorable SDR, BDR, account executive, or sales team uses one-to-one videos to stand out from the crowd and book more meetings with key prospects. Nominations for this category may include one amazing video that helped you book a meeting or the overall use of video across your prospecting efforts to help you or your team generate better sales results.

The Pitch Perfecter: Most Creative and Wow-Worthy Use of Video for Outbound Prospecting

The Pitch Perfecter is willing to do whatever it takes to stand out in the inbox and get a response from key prospects. This epic SDR, BDR, or account executive has used creative and fun video messages to wow their prospects and make it impossible for them not to respond. Nominations for this category may include one amazing video that helped you book a meeting or your overall use of creative videos to boost response rates and crush your targets.

The Visual Seller: Best Use of Video to Generate, Accelerate, or Close More Business

The Visual Seller blazes new trails when it comes to personalizing outreach to customers and prospects. This fearless sales team or individual sales rep uses custom video messages and screen recordings to connect with their prospects and move them through the deal cycle faster than ever—without having to rely on frequent live meetings or video calls. Nominations for this category may include individual sales reps who have embraced video for selling or overall sales teams who have transformed the way they sell with video.

Virtual Selling Team of the Year: Most Impactful Use of Video to Boost
Performance Across a Sales Team

The Virtual Selling Team of the Year uses video to stay one step ahead of the competition. This epic team uses video throughout the entire sales process to book more meetings, increase close rates, and maximize customer retention. Video messages to boost the performance of outbound prospecting? Check. Custom videos and live video calls to close deals faster than ever? You bet. On-demand videos to onboard new clients and customized videos to stay top-of-mind? Of course! This sales team will win the virtual selling world.

The Mastermind: Most Amazing and Impactful In-House Producer or Video Team

The Mastermind is an in-house producer or video team that is helping their business unlock the power of video for marketing, sales, and employee collaboration. They not only produce amazing marketing videos, but they’re helping teams across the business leverage video for more effective sales, internal communications, collaboration, and more. Nominate yourself, or tell us about the producer in your business who you simply couldn’t live without.

The Remote Work Collaborators: Best Use of Video to Transform the Way Your Teams Communicate and Collaborate

When the business world shifted to a remote reality, this team didn’t panic. In fact, they embraced the move to a distributed workforce and found opportunities to use online video to become more productive and more connected than ever. This daring business uses real-time (synchronous) and on-demand (asynchronous) video to transform how they connect, communicate, and collaborate in a remote work world. They’re not only using video calls to stay connected, but they’re also using video messages, custom screen recordings, and in-house produced video content to transform the way they work.

The FinServ Innovators: Best Use of Video in Financial Services to Embrace a Digital-First World

This intrepid Financial Services organization didn’t just react to a digital-first business model; they truly adapted by finding new ways to leverage video to get the job done. They’re using a wide range of video content to better engage with today’s online audiences, as well as video conferencing and video messaging to connect with remote clients. By empowering their teams, agents, brokers, and account managers to use video in new and creative ways, they’re one big step ahead of the competition and ready for a digital future.

The Video Mastery Award (VMA): Most Impactful Use of Video to Transform
How You Market, Sell, and Collaborate

The Video Master is the business we all aspire to be. This visionary organization embraces the power of video to transform nearly every aspect of its business. No one gets left behind by marketing and sales, customer success and support, internal communications, and employee collaboration. This organization uses a wide range of online video content and user-generated videos to humanize its brand, educate its buyers, accelerate sales cycles, and keep its teams connected in an increasingly virtual world. This business truly is a video master.

Prizes

What Can I Win?

Fortune and fame! Be the envy of your coworkers and take your home office video setup to the next level with our WFH Video Pro Kit. You’ll get a Logitech webcam, Yeti microphone, Lume Cube lighting kit, Vidyard notebook, whiteboard, and a copy of Tyler Lessard’s book, The Visual Sale. Stories from our winners will also be featured in articles, interviews, webinars, and more.

Past Winners

Want to know what our judges thought was awesome last year?
Take a look at our previous finalists and winners here:

2020 Finalists and Winners
2019 Finalists and Winners
Ready to share your story? Start your submission today.
Apply Now

Judges

Jay Baer

Founder, Convince
and Convert

Gabrielle Blackwell

Co-founder, Women in
Sales Club

Dale Dupree

Founder and CEO,
The Sales Rebellion

Ann Handley

Chief Content Officer,
MarketingProfs

Todd Hartley

CEO,
WireBuzz

Morgan Ingram

Director of Sales Evolution,
JB Sales Training

Scott Ingram

Founder and CEO,
Sales Success Media

Jim Kozyra

Award-Winning Video Editor,
2020 Video Mastermind

Tyler Lessard

VP Marketing and co-author
of The Visual Sale

Alexine Mudawar

Co-founder,
Women in Sales Club

Sangram Vajre

Co-founder of Terminus,
WSJ best-selling author of MOVE

Questions

Who puts on the Video in Business Awards?

Vidyard runs the Video in Business Awards annually to celebrate modern marketing, sales, and communications trailblazers who’re using video in creative ways to solve real business challenges and generate better results.

I need inspiration. Can you help?

Absolutely! We have an entire video library to get your creative juices flowing. Check out our Video Inspiration Hub to see examples of innovative videos. Then, visit our Customer Stories page to learn more about how businesses are making an impact with video.

Can I submit an older video, campaign, or program?

Submissions must center on video content produced and used between January 1, 2021, and now.

What elements are involved in my submission?

Tell us about your problem, solution, and key results from your campaign or video. A video is not required as part of your submission, but it can help! We enthusiastically accept links to your hosted videos along with your submission.

Is a video required, or a bonus?

A video is not required as part of your submission, but it can really help showcase your creativity. We enthusiastically accept video links along with your submission.

Do I need to be a Vidyard customer or partner to be eligible to participate?

You do not need to be a Vidyard customer or partner to win a Video in Business Award. You do, however, need to have the rights/permission to share any videos included in your submission publicly.

Can I enter more than one video?

Absolutely! Please fill out the application for each award category you wish to be considered for. Please note that you are only eligible to win one award.

How will my application(s) be judged?

Applications will be evaluated by our panel of judges based on video content and supporting results demonstrating impact.

How will I be notified if I’ve won?

If you’re selected as a finalist, we’ll contact you via email in early January 2022.

Ready to share your story? Start your submission today.
Apply Now