Video in Business
The results are in! We’re thrilled to have received so many incredible submissions for this year’s Video in Business Awards!
Explore the winners of each category below and get inspired for 2021!
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Congratulations to all the 2020 Video in Business Award-winners and finalists who are using video strategically to drive better business results!
We can’t wait to see what you do next. Explore the winners by category below.
The Educator: Exceptional Use of Video to Educate Prospects, Earn Their Trust, and Generate Inbound Leads
“AQUILA Commercial has fully adopted video as a core part of their marketing strategy. The videos were informative and well-produced. It’s fantastic to see this kind of focus on educational content from a commercial real estate company.” – Judge Renee Teeley Runners-Up: RetroFoam of Michigan, Simple Strat Honorable Mentions: Leica Geosystems (Hexagon), Honeywell Aerospace
The Visionary: Most Creative Use of Video to Drive Audience Engagement and Generate Mind-Blowing Results
Tech Data embraced personalized video technology to create unique videos at scale! Adding in their customers’ names, details and relevant stats boosted engagement and helped close more business in 2020. Runners-Up: InVision, Lightico Honorable Mentions: Trimble, No Lift Install
The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways
It’s rare to see a B2B brand be so authentic, transparent and vulnerable. Their social video told the story of their company’s struggle throughout the pandemic to bring their community together. It’s the kind of story that sticks in your mind and builds great respect for the brand. Runners-Up: Baker Tilly, Just Kibbitz Honorable Mentions: Deep Trekker, Viqtory
The Virtual Event’er: Most Awesome, Engaging, and Impactful Virtual Event Hosted By a B2B Brand
AxoniCom LIVE was a creative spectacle that reimagined what’s possible in a virtual event! By mixing together highly produced, multi-camera sets, found footage, live to air interviews, community building chats and downloadable assets, this event kept audiences engaged and entertained. Runners-Up: The Knot Worldwide, Tech Data Honorable Mentions: LinkedIn, Sales Success Media
Video Marketing Program of the Year: Most Impactful Use of Video Content and Analytics Across Marketing Channels to Boost Conversions and Generate More Pipeline
The “small but mighty” marketing team at 7Geese makes the most of their efforts by focusing strategically on brand awareness, nurture and web conversions, always prioritizing their use of video to enhance the audience experience. With results like $100,000 in new sales derived from product walkthrough videos, this prolific team shows that you don’t need a big budget to make a big impact with video! Runners-Up: New Breed, Unity Honorable Mentions: LinkedIn, FinancialForce
The Pitch Perfecter(s): Most Impactful and Most Creative Use of Personal Video for Outbound Prospecting By a Sales Rep or Team
Sam uses video to get personal with his prospects in the most creative ways he can find, often using props to catch attention and demonstrate how he can help. Since he started using video Sam has achieved 95% open rates and three times higher reply rates, that help him land meetings with big enterprise accounts. Runners-Up: Chris van Praag (BabelQuest), Frank Weschler (Dynamic Signal) Honorable Mentions: Team emc3, Jared Ingram (OSI Global IT) Most Impactful Winner: Matt Hall (Woodway UK)
An “unboxing”-video for a packaging company? It sounds like a no-brainer, but Matt took his unboxing to the next level, making it personal for his prospects and highlighting how he could help, without giving too much away. Booking a meeting used to take upwards of forty calls, but with video Matt’s been able to book two meetings from just eleven videos—now that’s impact! Runners-Up: Kayla Cytron-Thaler (Domino Data Lab), Lou Casados (Channel Advisor) Honorable Mentions: Team Sellab, Marc Mendes (Infinity Group)
The Visual Seller(s): Best Use of Video Throughout the Sales Process to Shorten Deal Cycles and Increase Close Rates
Thomas has reinvented his sales process to use video every step of the way. From one-to-one prospecting, to screen recorded customer stories, Thomas isn’t afraid to get his hands dirty and experiment with different video formats. He understands how to use video analytics to monitor his results, make adjustments and optimize sales efforts to see big results. Runners-Up: Carol VanHook-Weaver (Akara Partners), Max MacCready (Jellyvision, Inc.) Honorable Mentions: Derek Hayden (Dansig/Shelbyville Insurance), Phil Boyce (T-Mobile)
Virtual Selling Team of the Year: Epic Sales Team Who is Using Video Throughout the Full Customer Lifecycle to Radically Improve Sales Performance
The SDR and AE teams at #paid know that a strong brand is built by consistently delivering a great experience for the entire buyer’s journey, from prospecting to demos, and even how objections are handled. Video has transformed the way this team sells and with results like a 5x increase in response rates to outbound, the method is working! Runners-Up: AIS, Thryv Honorable Mentions: FEED. The Agency, Virtual Academy
The Mastermind: Most Incredible In-House Producer or Video Team Helping Their Business Develop, Execute, and Embrace a Holistic Video Strategy
Jim had been planning a video-first approach for his team at TBI well before the pandemic hit, and when it did, they were able to hit the ground running. TBI was able to maintain sponsorship revenue for canceled live events by pivoting to live video and virtual events, generate new leads with a brand explainer that was created entirely in quarantine and create recorded education and training opportunities for partners all over the country. Runners-Up: Glenn McManus @ Aprimo, Jelan Maxwell @ Sophos Honorable Mentions: Georgia State University, Tech Data
The WFH Collaborators: Best Use of Synchronous and Asynchronous Video to Successfully Transition Their Business to a Remote Model
This adorable children’s storytime series hosted by the leadership team at McDermott Will & Emery is unique for a law firm and a shining example of how empathy and support for employees can lead to engagement and a stronger company culture. Runners-Up: Digital22, Home Hardware Honorable Mentions: Experian, SuperCare Health
The Video Mastery Award (VMA): The Ultimate Video-Enabled Business That Uses Video to Transform How They Market, Sell, Communicate, and Collaborate
Having adopted a video-first approach from the start, there is a certain maturity in all of Digital 22’s video content and strategy. From prospecting to demos, onboarding to team collaboration, Digital 22 enhances their business with video every step of the way, leading to a doubling in website traffic, increased inbound leads, faster deal cycles and stronger internal communication. Congratulations to the true Video Masters at Digital 22! Runners-Up: Unbounce, ApplyBoard Honorable Mentions: Mobilization Funding, Aprimo
PrizesWhat Can I Win?
Fortune and fame! Win your own custom-branded Anyvoo backdrop and $200 Amazon gift card to take your home office video setup to the next level, along with three amazing books from our celebrity judges. Stories from our winners will also be featured in articles, interviews, webinars and more.
Who puts on the Video in Business Awards?
Vidyard runs the Video in Business Awards annually to celebrate modern marketing, sales, and communications trailblazers who’re using video in creative ways to solve real business challenges and generate better results.
Can I see a copy of the full submission form in advance so that I can plan my application accordingly?
Yes, you can download a PDF copy of the submission form prior to filling out your award submission online.
I need inspiration. Can you help?
Can I submit an older video, campaign, or program?
Submissions must center on video content produced and used between January 1, 2020, and now.
Will submissions and results be shared externally?
Yes, we plan to share all winners and finalist stories externally. As part of your submission, we will ask that you give us permission to 1) host a copy of your video so that we can embed it into our 2020 winners blog post, reference it on our VIB awards, website, and call you out on social media and other promotional materials.
What elements are involved in my submission?
Tell us about your problem, solution, and key results from your campaign or video. A video is not required as part of your submission, but it can help! We enthusiastically accept links to your hosted videos along with your submission.
Is a video required, or a bonus?
A video is not required as part of your submission, but it can really help showcase your creativity. We enthusiastically accept video links along with your submission.
Do I need to be a Vidyard customer or partner to be eligible to participate?
You do not need to be a Vidyard customer or partner to win a Video in Business Award. You do, however, need to have the rights/permission to share any videos included in your submission publicly.
Can I enter more than one video?
Absolutely! Please fill out the application for each award category you wish to be considered for. Please note that you are only eligible to win one award.
How will my application(s) be judged?
Applications will be evaluated by our panel of judges based on video content and supporting results demonstrating impact.
How will I be notified if I’ve won?
We’ve received so many incredible submissions for this year’s 2020 Video in Business Awards. The awards program has now closed for the 2020 season. Vidyard will notify all finalists and winners if they have won via email in early December. Thanks!