More than two decades into the data-driven marketing revolution, the industry is still awash with vanity metrics. You see it everywhere: From salespeople boasting about total calls booked to marketers citing views and clicks as a sign of success.

But, not everyone falls for it. There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs.

If you belong to that class – and many of our readers do – we think it’s high time you earned an award! So you will apply, won’t you?

Announcing the Video in Business Awards!

The Video in Business Awards are for all you revenue marketers and salespeople who are using video strategically through the customer lifecycle and measuring it. It’s for the people who know that pipeline and new customers are all that matter, and who use video to accelerate prospects through the funnel – whichever way they flip.

So give yourself a break and share your invaluable knowledge with the world!

Here’s how the awards work:

1. Entrants submit their stories

We’re accepting submissions for sales and marketing teams that have had a real and measurable impact with video. In the marketing category, we’re looking for trailblazers, storytellers, and visionaries. For sales, we’re looking for the best connectors, builders, and dream teams.

We also want to recognize video masters – companies that have embraced video across sales, marketing, and customer service to humanize their brand and transform their customer journey into a conversation that’s personal yet persuasive.

You don’t even have to be a Vidyard customer or partner to submit – we’re into highlighting excellence wherever it exists. Read the details and submit your story here!

2. Our panel of judges reviews

If you submit your story, you’ll get exposure to our panel of industry luminaries who will judge submissions based on both the effectiveness of their content and the impact it has had on the business.

Our illustrious marketing panel includes:

  • Ann Handley, MarketingProfs
  • Jay Baer, Convince & Convert
  • Matt Heinz, Heinz Marketing
  • Andrew Davis, Best-selling Author & Keynote Speaker
  • Salma Jafri, Video Strategist and Consultant
  • Linda West, Award-Winning Video Marketing Trailblazer
  • Tyler Lessard, Vidyard

And our esteemed sales panel includes:

  • Jamie Shanks, Sales for Life
  • Jill Rowley, Marketo
  • Morgan Ingram, JBarrows Sales Training
  • Marcus Sheridan, IMPACT
  • Trish Bertuzzi, The Bridge Group, Inc.
  • Max Altschuler, Sales Hacker
  • Shikha Bindra, Vidyard

3. We announce the finalists and winners

Once the panel decides on the finalists and winners for each of the eleven categories, we’ll announce it and award recipients will get their prizes! That’s everything from first-place pennants to backpacks, webcams, 360 cameras, and bluetooth earphones – everything you need to make your great videos even greater.

And hopefully, the contest serves to inspire more folks in our wonderful video community to see that a calm, collected, results-focused approach deserves serious recognition.


Tyler Lessard