Use video to show up in LLM search
Metatags automatically expose key information about your videos, including titles, descriptions, transcripts, and tags so AI and search engines can understand and surface your content.
Expose your video's title, description, transcript, and tags in a format AI and search engines can read
Help your videos surface in ChatGPT, Google AI Overviews, and other AI-generated answers
Works with embedded videos, sharing pages, and hubs, no extra workflow required
Book your demo
See how metadata optimization can support your videos being surfaced in AI search. 30 minutes, tailored to your goals.
THE SHIFT IN SEARCH
Search is changing and so is video discoverability
AEO and GEO tactics have become crucial for marketing teams. Video needs the same structured treatment your written content already gets to earn a place in AI-generated answers.
43%
of Google searches now show an AI Overview
71%
of B2B software buyers use AI their vendor research
85%
of B2B software buyers think more highly of a vendor when it's cited by AI in an answer
USE CASES
Why marketing teams use Metatags
Get found in AI answers and search
Make it easier for AI and search engines to understand your videos and surface them alongside the rest of your site content.
Keep viewers on your own site
Give search engines the structured information they need while you keep hosting your videos on your own site, not someone else's platform.
Scale across your library
Optimize your metadata on individual videos, or across entire folders in your account.
Capture more organic demand
Get discovered by people searching for the problems and questions you solve, not just your company name.
HOW IT WORKS
Optimize your videos in minutes
Search engines and AI answer engines can't watch a video. They rely on the title, description, transcript, and tags around it.
One place for all your video metadata
Apply a default across a folder or customize individual videos as your content evolves.
Publish without changing your workflow
No additional setup or technical implementation. Just embed or share your videos as you normally would.
Give AI the context it needs
Vidyard automatically exposes your video's title, description, transcript, and tags as structured metadata.
Make your video content easier to discover with metadata optimization
A 30-minute demo, tailored to your team's goals. We'll show you exactly how Vidyard helps you get found.
See the product on your use cases
Rollout and ROI for your team
No pressure, no obligation