Marketo + Vidyard
With Marketo + Vidyard, unlock the power of video to generate more leads and engage with audiences at every stage of the customer journey.
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Vidyard hosts your videos, analyzes their effectiveness, and gives you the power to transform them into your new favorite marketing tools. Easily add videos to your Marketo channels (and beyond!), and access valuable view data to help drive powerful interactions with your audiences.
Attract new prospects with video
Interact with your viewers and turn them into qualified leads. The Vidyard playback experience is fully customizable with the ability to add Marketo forms or other interactive CTAs, directly into your video.
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Engage buyers throughout their journey
Use video to educate your leads and keep them engaged. Embed your videos in your Marketo landing pages, emails, or anywhere else in just a few clicks.
Measure the impact of your videos
Access video engagement data directly in Marketo to score and segment your leads, trigger Interesting Moments, and understand how your videos are performing overall.
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Personalize your follow-up
Did a prospect watch more than 75% of your homepage video? Use video view data in Marketo to build Smart Campaigns and Smart Lists, and send your prospects targeted content to keep them moving through the funnel.
Power your ABM strategy with video
Use video to connect, engage and convert accounts as part of your ABM programs.
Playbook
The Video Marketing with Marketo Engage Playbook is your step-by-step guide to setting achievable goals, drafting an effective strategy for using videos in Marketo Engage, and converting leads.
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