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Vidyard + Marketo Integration

With Marketo + Vidyard, unlock the power of video to generate more leads and engage with audiences at every stage of the customer journey.
Vidyard video thumbnail - click to play

Marketo Overview

Marketo is a marketing automation platform that helps businesses attract, engage, and retain customers. Vidyard makes it easy to add video into your Marketo channels to boost engagement with your marketing programs and convert viewers into qualified leads.

Marketo Integration Key Features

  • Capture new leads by adding Marketo lead generation forms right into your videos
  • Use video view data to improve your scoring models and move qualified buyers through the marketing funnel
  • Create smart lists and enroll leads in automated campaigns based on viewing behavior to keep them engaged

Get Started

  • Set up Marketo to track video view and lead conversion activities from Vidyard
  • Connect your Vidyard and Marketo accounts
  • Add Marketo’s munchkin script on pages containing videos
  • Marketo and Vidyard work together to identify viewers and track engagement on lead record
“With Vidyard as our video hosting platform, we are able to qualify leads 6X faster on our website using video engagement data inside of Marketo.”
Photo of Paulo Martins
Paulo Martins
Head of Digital Marketing

Attract new prospects with video

Interact with your viewers and turn them into qualified leads. The Vidyard playback experience is fully customizable with the ability to add Marketo forms or other interactive CTAs, directly into your video.

Engage buyers throughout their journey

Use video to educate your leads and keep them engaged. Embed your videos in your Marketo landing pages, emails, or anywhere else in just a few clicks.

Measure the impact of your videos

Access video engagement data directly in Marketo to score and segment your leads, trigger Interesting Moments, and understand how your videos are performing overall.

Personalize your follow-up

Did a prospect watch more than 75% of your homepage video? Use video view data in Marketo to build Smart Campaigns and Smart Lists, and send your prospects targeted content to keep them moving through the funnel.
Integrate the power of video with your existing sales tech Get in touch with our sales team today to find out how you can make the most of video in the sales tools you already know and love.
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