Transform videos from building awareness to building lead flow.
Boost conversion of Marketo landing pages, email campaigns and nurture programs by easily embedding Vidyard video content using the drag and drop Marketo editor. Vidyard makes it easy to generate new leads with video by using calls-to-action that will create a new lead record in Marketo.
Add viewing behaviour to your lead scoring in Marketo.
Lead Scoring
With Vidyard and Marketo you can score leads based on how much of a video they've viewed - pushed directly into the activity log for individual leads.
Smart Campaigns
Trigger Marketo Smart Campaigns, email programs and drip nurturing based on how leads engage with video content across your website, YouTube, social... and beyond!
Smart Lists
Build Marketo Smart Lists for leads engaging with video to segment your prospects and target them with campaigns to move them through the funnel.
Video is now a two-way conversation! Create a powerful and relatable experience with Interactive Events that help you identify your audience, learn about them, and convert them along a content journey.
Collect contact info from your viewers before the video plays with an Email Gate.
Encourage viewers to interact with your video at just the right moment with a Pop Out Event while the video continues to play.
Use a Final Event at the end of your video to guide viewers to take the next step. Show them a landing page, a contact form, and more...
Equip sales with more context to close more deals.
case study
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