THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Why storytelling trumps high production for video content

By in Content Marketing

Welcome to the third instalment of our “Video Thought Leadership” series, a weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers.

Last week we talked about how adopting a Narrowcasting philosophy will not only open the floodgates for producing video content, but will help you deliver content that engages and connects more powerfully with your target audience.

This week our CEO, Michael Litt, talks about getting your video content production derrieres in gear by letting go of video production myths and focusing on storytelling.

Enjoy, and we’re looking forward to sharing more big video ideas in this new, ongoing series.

 

Do you have any big ideas about video? We’d love to hear from you, we’re looking for contributors to our “Video Thought Leadership” series and would love to talk to you about your ideas! Simply drop us an email or tweet us @Vidyard to get the conversation started.
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  1. [...] is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content. The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, [...]

  2. [...] is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content. The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, [...]

  3. [...] is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content. The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, [...]

Mitch is the VP of Marketing here at Vidyard and loves to help companies grow and customers succeed.