Video that gets attention, builds trust, and drives action
Vidyard turns video into a connected part of your marketing strategy, from how buyers experience your brand to how your GTM team acts on engagement.
Video
Over 100,000 teams use Vidyard to grow revenue
Put your video content to work
Build a video strategy that does more than generate views.
Host and embed on-brand video across every marketing channel
Publish, share, and measure individual videos across your website, landing pages, email, campaigns, and more, with consistent branding and viewer analytics.
Give audiences an on-demand library to browse, search, and keep watching
Launch a branded video experience for webinars, resource libraries, product education, or customer training, with searchable content, flexible layouts, your own domain, and no custom web build.
View engagement, capture intent and trigger the next step
Use forms, CTAs, and viewer-level engagement across campaigns, webinars, and nurture to generate leads, qualify interest, and route high-intent activity into your marketing and sales workflows.
Help GTM teams turn marketing content into better conversations
Give reps and account teams the right content to share, plus Video Messages and AI Avatars to personalize outreach across ABM, deal follow-up, expansion, and renewal.
Videos that move the needle
From engagement to pipeline and ROI.
| Marketing goal | What to look for | What good looks like |
|---|---|---|
| Influence pipeline | Lead quality, buyer intent and pipeline contribution | 52% of marketing pipeline influenced by video |
| Get more from events | Registration, attendance and on-demand engagement | 50% webinar attendance with personalized video reminders |
| Turn interest into action | CTA engagement and meeting conversion | 4x more meetings booked with in-video CTAs |
| Engage more buyers | Click-through and content engagement | 3.4x higher CTR for video email in nurture |
One platform, many ways for marketing to put video to work
DEMAND GENERATION
Turn live events into always-on programs
- Don’t let your webinar stop working when the live session ends.
- Host the recording, add chapters and calls to action, and give it a permanent home in a branded Hub where prospects can watch on demand and discover related content.
CONTENT MARKETING
Turn scattered content into a resource buyers can actually use
- Bring demos, webinars, thought leadership, customer stories, and educational content into a searchable video resource center.
- Organize it by topic, product, audience, or stage so strong content does not disappear into old campaign folders.
PRODUCT & DIGITAL MARKETING
Let buyers experience the product before they talk to sales
- Put demos and explainers directly on high-intent pages, with an ad-free, on-brand player that keeps the next step inside the experience.
- Add a meeting link, form, or other CTA directly to the video and measure what happens after someone watches.
ABM & GROWTH MARKETING
See which target accounts are watching, and give your top ones a video made for them
- Build a Hub or sharing page with the videos that matter to each account.
- For your highest-value accounts, a rep or exec can add a personal video.
- For broader lists, build campaigns and Video Agent sends every account a personal video, with engagement synced to your CRM and marketing tools.
MARKETING OPERATIONS
Turn every video view into data your GTM stack can use
- Connect Vidyard engagement with the systems your team already works in. Sync viewer activity into HubSpot or Marketo, surface relevant signals in Salesforce, and use watch behavior to support scoring, nurture, attribution, and sales follow-up.
- Plus, with the Vidyard MCP, your team can also ask for video performance and viewer activity right inside Claude (and other AI tools).
CUSTOMER & LIFECYCLE MARKETING
Keep useful content working after the deal closes
- Build customer Hubs for onboarding, training, product education, and recurring updates.
- Give account managers and customer teams one place to find approved content, then let them add personal context when an account needs a higher-touch experience.
Get more from the video you already create
One asset can keep working across the funnel, and every view can become a signal that helps your team decide what happens next.
Webinars
Webinars can become an on-demand program.
Product demos
Product demos can become a conversion surface.
Case studies
Testimonials support campaigns, sales follow-up, or expansion conversations.
Video libraries
Video libraries can become a searchable destination.
INTEGRATIONS
Connect video to the rest of your marketing engine
A view should not disappear into another analytics dashboard.
Vidyard connects video engagement with the tools your marketing and revenue teams already use, so viewing behavior can become part of your lead scoring, nurture, account strategy, and sales follow-up.
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Sync contact-level engagement with HubSpot and Marketo.
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Feed buyer signals into Salesforce.
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Use video engagement to trigger nurture and follow-up.
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Track Hub performance alongside the rest of your digital experience.
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Ask for video performance and viewer activity in Claude or Slack with the Vidyard MCP.
A complete video platform
Drive real ROI with the video you already have
Give your content a home. Turn engagement into actionable signals. And help your entire revenue team put marketing's best work to use.
Resources
Video in Motion benchmark report: Video plays and best practices for modern revenue teams
The inbound problem nobody talks about: You’re generating leads you’re not converting
Stop losing meetings you already earned: A practical playbook for turning scheduling into revenue
