Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about. From seasoned sales leaders taking their teams to the next level with video, to marketing trailblazers that wrote the book on driving more conversions with video, there’s something for everyone at Fast Forward. Whether you’re new to video, or you’ve been pressing record since before you could walk, this event is for you!
But don’t take our word for it – let’s dive into what our keynotes and panels are going to share with you:
For Sales Leaders:
Vala Afshar, Chief Digital Evangelist at Salesforce, is no stranger to video. In his talk The Expanding Role of Video in the Age of Connected Customer, Vala is going to dig deep into his experience in sales, marketing, and services to show how video is a modern gamechanger for every business need. “Today, customer experience is the new battlefield for competitive differentiation and personalization, intelligence, and speed are the new currencies in the age of the connective customer,” Vala told us when describing his talk, and we couldn’t agree more. Sales leaders that are concerned their teams may be falling behind shouldn’t miss this keynote.
Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. His talk The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us gathers information from Forrester, Salesforce, and Sales for Life’s own analysis to share top trends that are defining the next era of sales. Discover strategies and tactics that high performers are leveraging to crush quota, and why video is so important to the future of sales.
Video may be changing the way marketers are interacting with prospects, but it’s not the only shift that’s happening. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. That’s why we’re excited to have Jay Baer share his keynote How to Make Video the Star of Your Entire Customer Experience (and Why That’s a Good Idea). As with all of Jay’s talks, this session will be a rapid-fire discussion on the latest trends in video marketing, filled with tips you can put into practice right now. Video is an easy way to build better customer relationships across your entire funnel. Join this keynote to discover exactly how you can start using it now to move buyers from awareness to decision faster than ever.
For marketers that have been using video since the term webcam was invented, don’t miss Andrei Vexler, Video Production Manager at Ceridian, and his talk Deploying an In-House Video Production Team: Lights, Camera, Action! Andrei and his team are producing great videos with an internal team, and have been through every up and down of building out a new creative entity in-house. Discover why building your own video team is a big step towards taking full advantage of video, and what you need to hit the ground running from day one.
For Vidyard Users:
Sales and marketing pros that are already using Vidyard know the power of video – so we wanted to include an entire stream dedicated to helping you amazing people get even more value from your video efforts. Whether you attend Greg Kelly’s session on Increasing Sales Email Response Rates by 500% with Vidyard GoVideo Messages to learn more about ramping your entire sales team up with video, or you listen to Jivan Ramsahai talk about Using Personalized Video to Attract More Viewers and Create More Leads, Fast Forward has everything you need to build on your video success.
There are over 20 speakers to learn from at Fast Forward, and you’ll be joining over 1,500 marketers, sales professionals, and customer success superstars for a full day of virtual video learning. So what are you waiting for? Register now!
Jon is the former Content and Social Media Manager at Vidyard, and is passionate about helping companies get the most out of their video. In his spare time, Jon’s an amateur longboarder, distiller-in-training, and is a sucker for breakfast foods.