VIDYARD VS WISTIA

Which Video Hosting Tool is Right for Your Business?

Both Vidyard and Wistia are fantastic options for hosting your video content. But which one is right for your team and business?

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VIDYARD VS WISTIA

Feature Comparison

What are the differences between Vidyard's and Wistia’s video platforms?

Wistia and Vidyard both offer video hosting tools. Users of each platform can record or upload video content, embed it on their website, include it in marketing campaigns, and view analytics to see how those videos are performing.

Wistia is a video platform built specifically for marketers, and its feature set reflects that. On the other hand, Vidyard’s platform is designed for the full GTM team, including marketing, sales, and customer support. It helps increase engagement and enable buyers to make informed decisions across the entire purchase journey.

GTM teams use Vidyard to create and share personalized content that produces a better buyer experience. Content pieces like FAQ videos, case studies, and customer onboarding videos are valuable touchstones that enable buyers. They answer initial buyer questions, build trust in the brand, and guide potential customers through free trial experiences to successful product adoption.

Wistia is a powerful video platform for marketing teams that want to drive engagement. GTM teams including Sales, Marketing and Customer Success can use Vidyard to provide engaging buyer journeys that drive more revenue.

Vidyard’s best-in-class integrations (especially with CRM and sales enablement platforms) connect with the tools that modern B2B sellers and marketers are already using to better measure the success of their video strategy against key business objectives. See all our integrations

What can Vidyard do that Wistia can’t?

Vidyard and Wistia offer many of the same features. Both companies have video-sharing capabilities that focus on driving awareness by distributing video content to a wider audience via embed codes. While this is Wistia's primary focus, Vidyard does that and more.

Vidyard also allows users to record and send 1-to-1 videos through direct links or emails. These videos are sent straight to an individual recipient, supporting personalized outreach that can lead to up to 5x more replies.

Besides video hosting and messaging, Vidyard has some other great products to help you engage with your buyers:

Vidyard AI Avatars, which lets you use AI to generate personalized videos using a true-to-you avatar that's based on your likeness.
Vidyard Video Agent, an AI-powered tool that you can use to automatically generate and send personalized video messages triggered by specific buyer behaviors.

Do Vidyard and Wistia have limitations on videos within their platform?

Wistia puts limits on the size of your video library, as well as on total video bandwidth. Wistia’s lowest-level plan restricts bandwidth to 200 GB/month. Each video view counts toward this bandwidth limit, with longer and higher-quality videos consuming more of the bandwidth budget.

However, Vidyard’s plans don’t limit the number of videos in your library or your video bandwidth. Videos can be viewed as often or in as high a quality as necessary without needing to upgrade to a more expensive paid plan.

Vidyard Pricing Overview

Wistia Pricing Overview

Vidyard Free & Wistia Free

Cost: Free

Max Number of Videos in Library: Unlimited

Max Number of New Videos per Month: 5

Max Video Length: 30 min

Vidyard Free includes up to 4K video creation and playback, video editing features, sharing via direct link or email, video view notifications and basic analytics, and certain workflow integrations.

Cost: Free

Max Number of Videos: 10

Max Video Length: 15 min

Wistia Free includes basic video editing features, access to a limited amount of royalty-free background music, and basic video analytics.

Vidyard Starter & Wistia Plus

Cost: $59 USD/month

Max Number of Videos in Library: Unlimited

Max Number of New Videos per Month: Unlimited

Max Video Length: Unlimited

Vidyard Starter includes real-time viewer insights, in-video CTAs for lead capture and next steps, basic video sharing page customization, and video password protection.

Cost: $59 USD/month

Max Number of Videos in Library: Unlimited

Max Number of New Videos per Month: Unlimited

Max Video Length: Unlimited

Vidyard Starter includes real-time viewer insights, in-video CTAs for lead capture and next steps, basic video sharing page customization, and video password protection.

Vidyard Teams & Wistia Pro

Cost: Available by request

Max Number of Videos in Library: Unlimited

Max Number of New Videos per Month: Unlimited

Max Video Length: Unlimited

Vidyard Teams includes fully customizable in-video CTAs, customizable video sharing page branding, video folder management, and advanced team performance analytics.

Custom AI Avatars are available as an add-on.

Cost: Available by request

Max Number of Videos in Library: Unlimited

Max Number of New Videos per Month: Unlimited

Max Video Length: Unlimited

Vidyard Teams includes fully customizable in-video CTAs, customizable video sharing page branding, video folder management, and advanced team performance analytics.

Custom AI Avatars are available as an add-on.

Vidyard Enterprise & Wistia Advanced

Cost: Available by request

Max Number of Videos in Library: Unlimited

Max Number of New Videos per Month: Unlimited

Max Video Length: Unlimited

Vidyard Business includes unlimited integrations with sales and marketing tools, custom AI Avatars, SSO user management, and custom permissions and security options.

Available add-ons include Video Agent and Theta Lake compliance integration.

Cost: $319 USD/month

Max Number of Videos: 2,000 + 2,500 archived videos

Max Video Length: 1 hour

Wistia Advanced includes marketing integrations, unlimited video galleries, and custom branded webinars.

Which one is better for your business?

Both Vidyard and Wistia have their own strengths and weaknesses. Choosing the best option will depend on your specific needs and requirements.

Vidyard offers automated personalized video outreach, in-depth analytics, best-in-class integrations with leading CRMs and sales tools, and a suite of buyer engagement products. These factors make Vidyard the best choice for go-to-market sales and marketing teams looking to create better buying experiences and incorporate video into their full go-to-market strategy.

Wistia is great if you're focused on a video platform for marketing only and you'll find the features are reflected for that team and their video goals.