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Achieving MORE with LESS using Video for Digital and Demand Gen

For anyone selling a complex solution, video is the best way to clearly explain your story and to educate prospects throughout their buying process. And when you combine great video content with the smart use of engagement analytics, you can immediately accelerate the performance of your digital properties and demand generation programs. Join Paulo Martins, Head of Global Digital Marketing at Marketo, to see exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles. See real examples of high performing demo videos, on-demand webinars, thought leadership, and promotional videos and how Marketo uses video engagement data to qualify their hottest leads faster than ever.

Paulo Martins, Head of Global Digital Marketing @ Marketo

Questions?Ask @Marketo (#FastFwd2018)