How to Get Started with Video (and Convince Your Entire Company to Use it)
Marketing and sales today is all about being where your potential customers are and giving them engaging, authentic experiences with your brand. And right now, buyers are consumed with video. It’s predicted that by 2021, video traffic will account for 82% of all internet traffic. Plus, the best brands today are real and authentic. And there’s no realer way to show you’re a real person than video.
In this session, I’ll walk through what it takes to not only make video at the forefront of your marketing but also how to get your ENTIRE company using video (…even your teammates that resist video the most).
Dave Gerhardt, VP of Marketing @ Drift
Christina Nalband, Conversational Sales, Team Lead @ Drift
Tyler Lessard, VP Marketing @ Vidyard