The opportunity to leverage video to deliver better B2B marketing results has never been greater. Those seeing the biggest returns are taking video beyond social media and MarComm to make it an integrated part of their content marketing, digital, demand generation and sales enablement programs. Join a diverse group of B2B marketing leaders to learn how they’re embracing video at scale, what types of videos they’re using across different channels and stages of the buyer’s journey, and how they’re using interactive and personalized video experiences to boost engagement and elevate their brand with customers.
Shannon Vaughan, Marketing Technologist @ Aquent at Rockwell Automation
Nathan Isaacs, Senior Content Strategist @ Act-On
Glenn Hughes, Video Producer @ Gordian
Marcy Dobozy, VP Marketing @ Vidyard