What, When & Why: A video strategy for every stage of the buyer’s journey

Your buyers are doing their homework before they ever talk to your sales team. They’re watching videos, reading reviews, and comparing options, and most sales teams aren’t even showing up in those moments.

Text sequences get skimmed. Cold calls go unanswered. Deals stall in the gaps between touchpoints, where buyers are forming opinions and trust hasn’t been built yet.

The teams winning right now have one thing the others don’t: a video strategy that works across the whole buyer journey.

What you’ll learn:

During this 30-minute webinar, Vidyard and IMPACT will walk through the practical video playbook. You’ll leave knowing exactly where video fits in your sales process and how to use it.

• Why video builds trust faster than text: the data behind 16% higher open rates, 26% higher reply rates, and 5x prospecting response improvement.
• When to use it: the six moments in the buyer journey where video moves deals forward and nothing else does.
• What types get what reactions: a practical guide to 8 video formats, when to send each one, and the buyer response each creates.

Ready to see what video can do for your pipeline?