Get to know your leads

Push viewing history data directly into Pardot to see which leads are watching which videos, and for how long. With Vidyard for Pardot, you can use video engagement metrics to improve your segmentation, nurturing and lead scoring strategy.

Qualify Leads Faster

Pinpoint exactly which videos are helping to convert prospects and guiding your buyers through the sales funnel.

Collect Data

Easily add video content to landing pages and collect all engagement data in Pardot.

Follow up

Identify viewers and track which videos they watch. Then schedule immediate, automated follow up!

Generate Leads

Generate leads by adding forms, calls to action, or email gates to video assets

Lead Score

Score, segment and nurture leads based on their unique viewing history

case study

Why Attaching Identity to Viewership is Key to Video Marketing ROI

Other Salesforce Integrations.