This is Your Brain on Video

The Study on Sales Emails That Sell

Remote? Hybrid? No matter how you’re selling, email doesn’t cut it anymore. In our first-of-its-kind scientific study, we discovered the neurological reason why video is a necessity for remote human interactions—and what it means for your sales process.

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Image of a video email that can lessens inbox anxiety

Your Inbox is Bad For You

Spending time looking at their inboxes puts people in a negative emotional state—which makes them less inclined to pay attention to your sales outreach. Here are the science-backed findings:

Text-based emails increase inbox anxiety
Video emails are a welcome break, easing inbox-related negativity
Send a video to alleviate inbox indignation and help your prospects engage

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Your Text Emails Have Already Been Forgotten

Nearly 60% of study participants remembered exactly 0 text emails after 48 hours. Want to stand out? You need to make your message stick. Here’s what the science suggests:

Recipients better recall video email content—especially with relevant titles and dynamic elements
Video emails result in higher engagement and more retention than text
Video lets you manage your audience’s attention and control the narrative

Read the Full Study

60% of text based emails are forgotten after 48 hours. Video emails help recipients retain more.

The Study on Sales Emails That Sell

Your Inbox is Bad For You

Your Text Emails Have Already Been Forgotten

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