How to connect Vidyard to Marketo

Your leads watch your videos, and Marketo has no idea. A buyer who watched 90% of your demo gets the same nurture as someone who clicked play and left.

In this live session, Drew Smith from Attributa and Binayak Kanungo from Vidyard show how the Vidyard for Marketo integration sends video activity straight into Marketo. Then they put that data to work in your scoring and campaigns.

In this 45-minute workshop, you will learn how to:

• Capture leads automatically: Send form fills from your videos straight into Marketo.
• Follow up right away: Start a campaign the moment a viewer fills out a form.
• See which videos convert: Find out which videos turn viewers into leads.
• Know who watched: See how much of each video a lead watched, right on their record.
• Score leads on video views: Add points when leads watch most of a video.
• Preview video in attribution: Get a first look at how video shows up in Marketo Measure.

You’ll leave with a clear plan to connect Vidyard to Marketo and a scoring rule you can build the same day.

Join our monthly, hands-on AI + video workshop series

Each session is led by a Vidyard expert and designed to help you turn insight into action, fast. Whether you’re building your first Avatar or crafting more personal buyer touch points, you’ll learn by doing and leave with something you can use right away. Join live for step-by-step guidance, or watch on-demand whenever it fits your schedule.