Welcome to the third instalment of our “Video Thought Leadership” series, a weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers.
Last week we talked about how adopting a Narrowcasting philosophy will not only open the floodgates for producing video content, but will help you deliver content that engages and connects more powerfully with your target audience.
This week our CEO, Michael Litt, talks about getting your video content production derrieres in gear by letting go of video production myths and focusing on storytelling.
Enjoy, and we’re looking forward to sharing more big video ideas in this new, ongoing series.
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