Every so often we come across a really amazing example of video marketing and we just need to share it with you. Volvo’s latest video is one of those.

Video Transcript:

Hey guys! We just discovered this awesome video from Volvo and we really wanted to share it with you. Take a look, and I’ll catch you on the other side.

My goodness, don’t you remember when you went first to school. You went to kindergarten and kindergarten, the idea was to push along so you could get into first grade. And then push along so you could get into second grade, third grade, and so on going up and up. And then you went to high school and this was a great transition in life and now the pressure is being put on. You must get ahead, you must go up the grades and finally be good enough to get to college. And then when you get to college, you’re still going step-by-step, step-by-step, up to the great moment in which you’re ready to go out into the world. And then when you go out into this famous world comes the struggle for success and profession of business. And then, suddenly when you’re about 40 or 45 years old in the middle of life, you wake up one day and say “huh? I’ve arrived.” And while it is of tremendous use for us to be able to look ahead and to plan, there is no use planning for a future which, when you get to it and it becomes the present, you won’t be there. You’ll be living in some other future which hasn’t yet arrived. And so, in this way, one is never able actually to inherit and enjoy the fruits of one’s actions.

You can’t live at all unless you can live fully now.

Wasn’t that video amazing? One of the reasons I love this video so much is that it uses original audio from the philosopher Alan Watts’ talk in 1959 called “Live Fully Now”. This video teaches us that brand videos don’t have to be a ramble of features or a laundry list of benefits. They can, and often should, dig deeper. Volve did an incredible job of digging deeper and letting the story speak for itself. So now I want to know, what do you guys love about this video? Tell me in the comments below!

Kimbe MacMaster