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Become Essential! Present a Value Prop Buyers Can’t Live Without

How to Make Your Product Essential

Right now, everyone’s doing more with less—especially your buyers. Budgets are shrinking, and teams are cutting back. So how do you position your product as something that they can’t live without?

The GTM teams at Gong and Pavilion know how. Gong, a revenue intelligence platform, was just named one of the top tools that salespeople would take with them when they started a new job. And Pavilion, a GTM education platform, helps teams build their skills and boost their growth—key elements in this more-with-less climate.

So what’s their secret? Tune in to learn how to make buyers see your solution as essential…even during a downturn.

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