Up to 60% of B2B buyer decisions end in “no decision” at all. Buyers can’t figure out what to do, so they just choose to do nothing.
When you were banking on that deal coming through in order to hit this quarter’s target, losing it can be absolutely heartbreaking. What could your team have done better? How could they have changed those buyers’ minds?
The secret to successful buyer engagement is to sell the way that they want to be sold to. Famed sales educator and 15-time author Jeb Blount believes that video messages are the ticket to designing an experience that buyers can really fall in love with. Video hooks prospects, engages stakeholders, and turns those prospective deals into long-term relationships…and, just in time for Valentine’s Day, Jeb will reveal the secrets you need to steal your buyers’ hearts.
