Push viewing history data directly into Pardot to see which leads are watching which videos, and for how long. With Vidyard for Pardot, you can use video engagement metrics to improve your segmentation, nurturing and lead scoring strategy.
Salesforce Pardot
Easily add video content to landing pages and collect all engagement data in Pardot.
Identify viewers and track which videos they watch.
Generate leads by adding forms, calls to action, or email gates to video assets.
Score, segment and nurture leads based on their unique viewing history.