Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.
Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities.
“Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. While this is a new capability, we expect it to become more sophisticated over time.” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016)
As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. Video is becoming an integral component of the workplace, but technical limitations of networks, end points and video providers have gotten in the way of video execution. That is changing as vendors get stronger and technology simplifies processes. Aragon predicts that by the end of 2018, editing a video will be as easy as editing a text document.
“There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard. “It is now the preferred communication medium for nearly every business function and for good reason. Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”
Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
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